Esther Olu 🍑

This is my best friend of 17 years. She is now HAPPILY married. Picture of the dress. Their wedding was also featured on People Magazine people.com/tv-anchors-who… Project your misery on someone else and don’t ever speak on her again

@Lylakins ❤️❤️❤️

I may not be as active on here anymore but know I am collecting degrees (will be 5 total next spring) and accolades. Working in silence

Yup that’s me 💅🏾

Prequel Skincare’s advisory board included 2 Black cosmetic chemists including the renowned @estherolu and it shows. Top tier intro skincare set that doubles as body care too. As an esthetician, I highly recommend

Fun fact! You need consent to have organic content used on your website if you’re selling products off there! I’ve done marketing for some of the biggest skincare brands in the world. You always need to send a waiver and if they say no or ask for money you don’t have, delete it!

@s0halal It’s truly trial and error. Your best best is seeking a tinted mineral sunscreen that will potentially match your tone. The COTZ mineral flawless complexion is probably the best one I’ve tried so far

@estherolu I would but I get confused because I have sensitive skin and it’s always recommended to use mineral sunscreens. What should people with sensitive skin do?

If you have a deeper skin tone, mineral sunscreens will always leave a cast (to some degree). There are ways to reduce the appearance of the cast but they are WHITE POWDERS. Find a sunscreen you love and enjoy and will reapply.

@GlowPeau Personally, considering ELF’s virality over the past year or so in the makeup category, this was a smart move. I think there are good things to come for Naturium

@estherolu Not my Naturium 😭

Brand acquisition ≠ formula change (always). Beyond it being a strategy, this helps brands expand to new markets and customers, increase their distribution to different countries, and provides more resources for brands to scale the business.

Formulas CAN change under acquisition but this is not always the case. Companies can still operate independently under the company that acquired them. Acquisitions allow for MORE opportunities that a brand may not have been able to get on their own or would take longer to obtain

My bestfriend is getting married 🥹🥰

Hi @laneycrowell! Hope we can talk to you about the this cute but awkward trademark infringement from your brand???