EthicalAds

We have resolved the major downtime and are now working to get all our systems back up and in a working state. Sorry again for the issues today.

We are continuing to work to restore service from a downtime event with our database provider. We are working to mitigate the issues, but our service continues to be disrupted until we can get our database working properly.

We are currently recovering from an infrastructure outage. Why does downtime only happen at night?

Last month, we released a new, opt-in, larger ad format on our network. If you're a publisher with a big space you're looking to monetize or if you're an advertiser who needs a little more space to tell their story, we'd love to hear from you. ethicalads.io/blog/2026/01/a…

We were very busy the last 3 months. 🤑 Paid out $124k to publishers 🏦 On track to pay half a million to publisher in 2026 👥 A larger part of our business has become agencies and we're doing a lot to help make their lives easier ethicalads.io/blog/2026/01/e…

💸 We sent over $116k to open source projects and indie devs last quarter 🌑 We shipped sweet improvements including improved dark mode support 🤖 There's some sweet charts showing how we're using language models to target ads without needing creepy data ethicalads.io/blog/2025/10/e…

One of the coolest things about AI embeddings is that you can do regular math with them like averaging related ones. This is helping us with amazing contextual ad targeting without needing sensitive user info. ethicalads.io/blog/2025/10/d…

In July we: 🫰 Paid out over $48k to indie devs and open source projects 🎯 Significantly increased the percent of our network that can be targeted with embeddings 🎨 Made our ad client much more customizable by publishers with CSS ethicalads.io/blog/2025/08/e…

Long time friends of the network Catchy had our own @djfische on their podcast Bits and Bants to talk about developer marketing, adblockers, and how AI is and will continue to transform ad targeting and advertising more generally. youtube.com/watch?v=1VHtp_…

In May we: 💰 Generated $37.9k for open source publishers and indie hackers 🏦 Made improvements to make it even easier to run recurring ad campaigns 🦆 Rolled out a number of improvements to our data infrastructure with DuckDB ethicalads.io/blog/2025/06/e…

Last month we: 🏦 Generated $37k for open source projects and other indie devs 🔐 Rolled out 2FA for both advertisers and publishers 📈 Added the ability for advertisers to have a daily ad cap ethicalads.io/blog/2025/05/e…

On the tech side, we've been really impressed with how well #DuckDB combines with PostgreSQL for our analytical workloads. If you have expensive analytical queries loading up your database, DuckDB and parquet files are worth a look. ethicalads.io/blog/2025/02/d…

Last month we: 🪙 Generated over $34k for publishers and open source projects 🎯 Launched multiple paid ad campaigns with our contextual niche targeting 🦆 Building some awesome advertiser analytics with DuckDB (more on that later) ethicalads.io/blog/2025/02/e…

Definitely experiencing a bit of slowdown at the end of the year but over the last month: 🤑 Publishers earned $35k (they'll get paid this week) 👥 We made improvements to upload and manage ads in bulk 🗣️ We made it possible to have report-only accounts ethicalads.io/blog/2024/12/e…

In October we: 🏦 Generated $41k+ for our publishers 📊 Wrote a content piece on ad performance (developers don't like gated ebooks) 💸 Automated our publisher payouts -- Stripe is great! ethicalads.io/blog/2024/11/e…

Should you promote ebooks and webinars to developers or promote a free trial? We used a few months of data from our network to try to answer this question for you. ethicalads.io/blog/2024/10/a… #devmarketing

Over the last month we: 🏦 Made over $46k for indy hackers and OSS sites 🎯 Began testing some ML powered contextual targeting with paid advertisers 📊 Built some automation to make reporting easier for larger advertisers ethicalads.io/blog/2024/10/e…

Over the last month we: 🏧 Generated $37k+ for publishers and indy hackers 🚄 Sped up our ML embeddings for ad targeting by over 10x 🎯 Created an explainer/analysis on Mozilla's private ad attribution ethicalads.io/blog/2024/09/e…

Mozilla's privacy preserving ad attribution has gotten some negative attention in dev circles. Our latest post goes over what it is, what it does, and what it means for ads and for privacy. ethicalads.io/blog/2024/08/m…

July was a good month for ethical advertising: 🤑 $41.4k+ generated for devs 🤖 We wrote a marketing piece on how we use AI (really machine learning) 🪟 Made ads more transparent about where you go when you click them ethicalads.io/blog/2024/08/e…