
Ramon
11.8K posts

Ramon
@eurafrol
Carros, Vasco da Gama e pitadas de ódio à democracinha brasileira.


Nada é mais caro que uma Land Rover barata


Trânsito da Freguesia é o mais irritante de todo o Rio de Janeiro Errei?

Camiseta tecnológica daquela marca que patrocina todos os podcasts realmente vale a pena??

POV: It’s 2013 and your taking pictures with your unapologetically plastic iPhone





GM killed the Camaro in 2003. Sales had been falling since 1995, bottoming out at just 41,776 units sold in its final year. They shut down production entirely. Then Michael Bay walked through GM's design studio in 2005, saw an unreleased fifth-gen Camaro concept that wasn't going to hit dealerships for years, and cast it as Bumblebee. The car in the movie wasn't even a real Camaro. GM's team dropped Camaro body panels from the concept car's molds onto a Pontiac GTO chassis. Audiences fell in love with a car they couldn't buy yet. The first Transformers made $710 million worldwide on a $150 million budget. And it wasn't just product placement. GM got the lead role. Bumblebee had the second-most screen time after Optimus Prime. Every hero vehicle was a GM product: Camaro, Pontiac Solstice, GMC TopKick, Hummer H2. The main villain, Barricade? A Saleen S281, which is a tuned Ford Mustang, dressed up as a police car with "To Punish and Enslave" on the side. GM literally made Ford the bad guy. When the Camaro finally went on sale in 2009, GM had 14,000 pre-orders before a single car rolled off the line. They sold 60,000 that year. By 2010, they moved over 80,000. In 2011, they hit 88,000+, outselling the Ford Mustang for the second straight year. The Mustang had dominated that rivalry for over two decades. Yellow Camaros saw a 10% sales bump despite yellow normally making up less than 5% of any car model's sales. You could measure the Bumblebee effect by paint color alone. And each sequel was basically a new Camaro ad with a $200 million production budget someone else paid for. The franchise has grossed $5.4 billion across eight films. Hasbro turned the car into over 150 different toys. Chevy's global CMO said it out loud to Variety: "These movies have helped us get our vehicles in front of a younger audience around the world." The 12-year-olds buying Bumblebee toys in 2007 were the 20-somethings walking into Chevy dealerships by 2015. I think this might be the single greatest product placement deal in movie history. GM took a dead car, made it the hero of a billion-dollar franchise, made their biggest competitor the villain, and got audiences to pay $12 to sit through what was effectively a two-hour Camaro commercial. All while GM itself was going through bankruptcy in 2009, the Oshawa plant building Camaros was running at full capacity.


Fomos no salão do automóvel em SP ver o Camaro, entramos e meu pai falou: “caramba, acho que nunca vou ter um carro desses” Uns 8 anos depois ele me fala que tem algo na garagem e era um SS 2011, lindo, lá amarelão e sei que é bobo, mas eu senti um puta orgulho dele, primeira vez que me bateu isso. Quase tínhamos perdido tudo anos antes, momento que não sei como meu pai não infartou com tanta pressão acontecendo. Meu pai o vendeu pra dar entrada em um imóvel que ainda o temos até hoje e, disse meu irmão, que no dia que ele morreu, disse que sentia falta e ia comprar o carro de volta um dia. Não deu tempo pra ele, mas pra mim ainda dá. Talvez não seja esse, mas comprarei um Camaro amarelo SS exatamente assim, pq se meu velho conseguiu, ele que investiu tudo o que podia em mim, eu também posso. Esse carro é um símbolo pra mim, minha mãe e meus irmãos. Um dia vou voltar a esse post e mostrar essa conquista.





Por um trimestre te vi parado enquanto (re)colocava minha vida no eixo. A pintura piorou, a ferrugem na tampa da mala também, e minha descrença no seu retorno só piorava. Decidi ignorar tudo. Lavei, pus gasolina, usei, cortei giro, um sr. te elogiou no posto. Fui feliz 🏁











