Evan Seech | Ads & Funnels

Some of the best VSLs we’re running right now are full fledged “free training” style VSls Even in B2B they crush VSL that are made like they are legit YouTube videos Great intros that are high;y edited... Miro boards to explain things… Scene changes… Cut scenes… Education heavy… Try making a variant of yours that is something people actually want to watch and consume If you can get someone to watch your VSL and think “damn… that’s my guy. He knows his stuff: you're in a very good spot.

Leads lie On revenue questions and sensitive questions unless you strongly justify WHY they need to give an accurate answer... They lie. SO, that’s why we aren’t just qualifying people based upon that one singular question on applications anymore. We are qualifying on either triages a lot of the time, or on different questions entirely.

Saying “I have cash flow problems” as a business owner is the weakest thing you can do lol Like just say you’re poor

MOST offers lack freaking clarity Like most people explain their offers to me And I can’t understand what they even do... Who they help… What result they are promising… And how they will help someone get that result. Your offer needs to CLEARLY break those down in your ads, content, funnel, sales process, headline, etc. Everything needs to be clear

Mcgregor

What’s crazy is by us just posting 2-3 shorts a day We notice people are NATURALLY getting rammed by my content after they click ana d or book a call No need to force content to them with retargeting ads (even though that does have its time and place) It’s ONLY when you're ACTIVELY posting a lot though If you barely post it doesn’t have this effect Another reason to post more content

Take all of your fatigued ads this weekend over the past 6 months Slap them into a new ad set (if you’re in ABO) or campaign (if you’re in CBO) Add a cost cap at your target cost per call Give it some budget See if it revives them Bonus points if you run them to a new funnel with a new URL This is the Graveyard campaign we run all of the time

these events always get me to think bigger // thanks to @evanseech @NickAbraham12 and @mickeyhardy for delivering great keynotes

@nayoguy @andrehaykaljr @danielfazio @NickAbraham12 Llollllll fml

@andrehaykaljr @danielfazio @evanseech @NickAbraham12 i legit thought the guy on the right was pewdiepie

the goats at the CA event this weekend 🐐 @danielfazio @evanseech @NickAbraham12

Top 3 booking applications we have used after millions of dollars in spend: #3 Chillipiper + Typeform Super fast booking widget. Passes through details from Typeform easily. Only downside is it’s a severed booking and app page. #2 Iclosed Super fast widget. Loads nicely (for the most part). Clean UI. Only downside is no conditional logic (wtf are we doing here). #1 Calendly + Typeform Still reigns supreme. Idc what people say. It beats most spit tests we run on call funnels in info/b2b. Clean combined app + calendar

Killer event per usual from these guys 🔥

Best way we have been finding ads that “look good” but actually are performing horribly... 1. Put UTMs on your ads 2. Pull a list of no shows and/or unqualified leads in your CRM 3. Export that list and upload it into Manus with the UTM records in the file 4. Ask Manus to make you a pie chart of which ads/ad sets/campaigns are pulling in the most amount of leads on this list Some ads have GREAT numbers on the front end but they are just pulling in track in reality

On a lot of our accounts Meta’s attribution has been worse than it literally has ever been So many mismatches and things under/over reporting Hyros or just making your own solution with claude code/UTMs has been helping us way more than usual Without any of this you’re legit just flying blind especially right now

On video ads I have been turning off the “muti advertiser ads” and “visual touchups” I have seen WAY too many times it just fkes with the videos and crops them all weird I suggest to do the same

Get 2 setters Give a bonus each week on having a sub 5 min speed to lead Fire leads into a slack channel Tell them whoever claims the leads gets them (don’t assign them automatically) Watch your show rate skyrocket because they actually have to dial them and eat what they kill lol

@BrendenSentIt No brenden

@evanseech Okay but what if

Reputation in this industry > everything lol People have been nuking theirs online it appears lately just for fun

The second I genuinely got around people doing more than me and observed what they do, the faster my companies grew. Just modeling after them. People have the playbook for what you want to do Whether its learning to run ads Starting an agency Making content Whatever Model people that have done it successfully and put your spin on it

Looking for a growth marketer who has experience with paid media for a client’s offer 10k-15k+ OTE pretty much out of the gate Rev share + high base structure Info/coaching niche DM me if ya want an intro

@BrendenSentIt @brillaas @im_c0m @theaymanarab @danielfazio Im so beyond dead this is legendary

@brillaas @im_c0m @theaymanarab @evanseech @danielfazio This shit was ass I need a chargeback

i know it’s a minor detail, but do lighter websites have higher CVR% than darker ones?