Phil Kwok | EasyA@kwok_phil
everything will be tokenised.
i’m not just saying it.
i can see how it’s going to happen.
and i’m putting $1 million on the line in this post.
so here’s my thesis:
one of the biggest accelerants to tokenisation will happen by giving a massive new revenue stream to businesses.
imagine a football club like chelsea.
right now they sell merch and special edition items.
but that’s it.
they don’t get anything from the aftermarket sales etc.
now imagine if those special edition items were tokenised.
they’d still get the revenue from the initial sales.
but the crazy thing is this:
they’d also get the trading fees from any future sale too.
so when that special edition collectible gets sold and speculated on, they make more money.
this is just the tip of the iceberg.
imagine players being tokenised and tradeable.
this could very easily unlock billions of dollars in extra revenue for clubs.
and it wouldn’t just be football.
this would apply to any business with a fanbase.
but i don’t think they’ll do it on their own.
not yet.
the way they’ll get onboarded is by getting paid upfront for tokenising.
for example, a club will get paid $10,000,000 to tokenise.
or maybe even a player will.
someone will front this money because they’ll know they can make a ton of money from the trading fees.
eventually, businesses will do it all themselves and they’ll want to own the whole process.
but for now, upfront payment is the way they’ll onboard.
and this will massively accelerate crypto adoption as a whole.
i believe in this very strongly.
so much so that i’d actually pay $1,000,000 to a business that wants to tokenise.
if you’re a brand, here’s the deal:
you get $1m, we get the trading fees.
the brand would need to be extremely strong.
not quite justin bieber or chelsea levels.
but strong reach: millions of fans, strong brand recognition, great views etc.
maybe a rising star.
potentially a clix level creator.
and tbh the initial inroad would probably be a personal brand at first.
anyway, this is just one of the reasons for why i believe.
everything will be tokenised.
