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I was hired at @slashapp to refill the empty water cooler you can see on the left. Still haven’t done it.
But I have spent the last few years working with founders, first as an investor at Soma Capital, Alpha Partners, and MS&AD Ventures, and now from the inside.
One thing kept coming up over and over: Founders trust their bank. Until they don’t.
Cards fail mid-spend. Payments get stuck. Support disappears right when it matters most.
And then what?
You’re trying to close customers, make payroll, move faster than everyone else, and suddenly one of the most basic parts of running the company becomes a blocker.
I saw versions of that problem across a lot of companies. Different markets, different stages, different business models, same frustration: the financial tools around them were always a little too generic.
That’s what I’m excited to work on at Slash.
I’ll be focused on Startup GTM, which means taking a lot of what I loved about working with founders as an investor and applying it more directly: learning how they operate, where things break, what they actually need, and how Slash can be useful before those problems become painful.
@victorcardenas and the team have built Slash with a very clear customer instinct. Spend time with the businesses, understand the workflows, and build around what they actually do every day.
And on a personal note, getting to work with a Latino founder building at this level hits differently. There’s a shared context there that’s hard to explain, but easy to feel.
Excited to be here. And very excited for what we’re building.
PS: seriously, I’ll change the water cooler soon.
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