Faunalytics

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To help animals effectively, we need to understand the "why" and "how" behind human behavior. Faunalytics conducts essential research that helps advocates reach more people and change more minds. We’re a small team making a massive impact, but we can’t do it without our community. Your donation directly funds open-access research that is free for any advocate, anywhere, to use. Make a donation to help effective advocacy: faunalytics.org/donate/

Welcome to the second edition of our Tactics in Practice series, where we dive into the effectiveness and strategies of different interventions. On today’s menu: nudges, default veg, and food labels! faunalytics.org/tactics-in-pra…

Researchers analyzed dozens of different nudges aimed at reducing meat consumption in foodservice settings and discovered that changing the default option presented to diners is the only nudge that works. faunalytics.org/changing-the-d…

A new analysis from Faunalytics of plant‑based dietary trends revealed that most of what the world thinks it knows about the diet of vegans is based largely on data from Europe and North America. 🌱 Its authors found that 87% of nationally representative veganism data comes from Europe and North America, even though these regions account for only around 16% of the global population. 📊 Read the full article 👇 veganfta.com/articles/2026/… #vegan #plantbased #veganism

Researchers found over 1,600 primates listed for sale on Facebook, TikTok and more over a six-week period in 2025 theguardian.com/world/2026/may…

Companion animal ownership in the U.S. has jumped significantly over the past three decades. As of 2024, 66% of U.S. households (86.9 million homes) own a companion animal. forbes.com/advisor/pet-in…

Tell us what you think! Your input helps us grow and serve the animal advocacy community more effectively — please take our short survey. survey.alchemer.com/s3/8804451/com…

A review found that most public veterinary colleges in the U.S. and Canada use animals for terminal procedures, with educators arguing that alternative training methods are inadequate. faunalytics.org/how-veterinary…

This review synthesizes veterinary science, animal welfare, and neuroscience research to argue that for animals in barren, confined environments, pain isn’t just unrelieved — it’s amplified. faunalytics.org/how-barren-env…

Online sales of wildlife products from protected species are booming on Facebook. The platform hosted more than three-fourths of the 22,000 wild animals and their parts known to be sold online between April 2024 and March 2026, valued at $65 million: news.mongabay.com/2026/05/facebo…

Results from a pair of experiments suggest that taking an animal’s perspective can help reduce a person’s animal product consumption. faunalytics.org/reducing-preju…

A survey of Muslim consumers in Türkiye revealed significant gaps in public awareness around animal welfare in halal practices. However, many demonstrated a willingness to change their behavior when given accurate information. faunalytics.org/halals-animal-…

What looks like public education about farming is often industry PR in disguise. This blog breaks down how agriculture front groups manufacture public trust in Canada, and how advocates can counter these efforts. faunalytics.org/agriculture-fr…

This study explores how equestrians explain their horse’s care, justify tough practices, and define what horse welfare means in their world. faunalytics.org/how-equestrian…

An examination of video footage from an Australian rodeo found that calves experience fear and stress while confined in the chute — before the calf-roping event even begins. faunalytics.org/rodeo-calves-e…

Much discussion of whether insects can feel pain still uses research from the 1980s as an authority, but the science has come a long way since then. faunalytics.org/its-time-to-st…

How we can actually escape the "meat paradox.” vox.com/future-perfect…

In this experiment, bumble bees learned to pull strings to access rewards, with behavior spreading within and between colonies. faunalytics.org/bumble-bees-sp…

Free Webinar on Thursday, May 28th at 9am ET! ​Join Elise Hankins from Bryant Research and Jenna Riedi from Faunalytics as they discuss the key findings and recommendations from our most recent study "The Aspirational Plate: Mapping The Gap Between Vegan & Vegetarian Identity And Global Behavior". luma.com/itzzdtpu

The call for proposals for Fauna Connections 2026 is now open! We’re looking for brilliant minds in the social sciences to present research syntheses that empower animal advocates globally. Whether it’s a meta-analysis or a deep-dive expert overview, we want to hear how your data can help animals in the U.S., China, India, and Brazil. Help us turn evidence into action. ✨ Applications due: May 29th ✨ Symposium date: September 10th faunalytics.org/fauna-connecti…