Febriyan Lukito

@alexgroberman Core Update Guide

Google's March 2026 Core Update is one of the most significant algorithm changes of the year, and early tracking data from multiple industry sources paints a clear picture of what Google is now prioritizing. Pages that reword existing top results without adding fresh data, proprietary insights, or unique perspectives are losing ground fast. This helps explain why SEO Stuff customers who invested in original frameworks, proprietary data, and expert-led content are maintaining and gaining visibility while competitors relying on templated content are falling. seo-stuff.com Here is what the early data shows about who got hit: According to ALM Corp, Affiliate sites were the hardest hit category. 71% of affiliate sites tracked across multiple industry analyses experienced negative ranking impact. The common pattern: thin comparison pages, templated review content, and pages that add no original evaluation or first-hand testing. These sites built traffic on repackaging other people's information, and Google has now made it clear that repackaging alone is not enough. AI content farms took heavy losses. Sites that scaled production using AI to generate large volumes of generic content without human editorial oversight, original data, or genuine expertise saw traffic drops that early reports place between 50% and 80%. The content got indexed, and some of it ranked briefly, but the March 2026 update aggressively devalued content that contributes nothing new. Sites with original research gained ground. Early tracking data shows that sites investing in proprietary data, original studies, first-hand experience, and expert-driven content saw an average visibility gain of roughly 22%. This is not a coincidence: these are the exact content types that score highest on information gain because they contain data and perspectives that no other page on the internet has. (If you want to see where your site stands across Google and AI search, start here: seo-stuff.com/free-audit) This update also landed alongside the March 2026 Spam Update (March 24-25), which hit just days before the core update rolled out on March 27. The combination made March 2026 one of the most disruptive months for SEO in years, with over 55% of tracked sites reporting noticeable ranking changes within the first few days. Here is why information gain matters more now than ever: Google has always said it rewards helpful content. But historically, "helpful" was loosely defined enough that a well-structured page covering a topic comprehensively could rank even if it did not add anything new. The March 2026 update tightened that definition. Google is now evaluating whether a page contributes something the existing top results do not. If your page covers the same ground as the pages already ranking, with no additional data, no original analysis, no first-hand experience, and no unique framework, it is structurally disadvantaged in the new ranking environment. Here is what to do with this data: Audit your content for information gain. Go through your top pages and ask one question: does this page contain anything that the other pages ranking for this query do not have? If the answer is no, that page is vulnerable to the kind of ranking loss the March 2026 update is causing. Add original data wherever possible. Proprietary studies, internal benchmarks, survey results, case study metrics, first-hand testing results: anything that makes your content the primary source rather than a secondary summary. Google is now measurably rewarding pages that are the original source of information. Move away from templated content at scale. The affiliate model of producing hundreds of comparison pages using the same template with interchangeable products is losing effectiveness. Each page needs to demonstrate genuine evaluation, original testing, or unique editorial judgment. Invest in expert attribution and E-E-A-T signals. Content tied to named experts with demonstrable experience in the topic performs significantly better under the new ranking environment. Anonymous, generic content with no clear author or expertise signal is exactly the type of content this update targets. This is the system SEO Stuff (seo-stuff.com) was built around. Gold Plan seo-stuff.com/gold-plan-pack… Content with original frameworks and expert attribution backed by DR50+ backlinks that signal the authority Google's information gain scoring rewards Premium Content Bundle seo-stuff.com/premium-conten… 60 pages of structured, editorially distinct content designed to score high on information gain across every key topic in your category Premium Backlink Bundle seo-stuff.com/premium-backli… Authority signals from trusted domains that reinforce the expertise and trust layer Google weighs alongside information gain in the updated ranking system Google is now explicitly rewarding content that contributes something new. The brands adding original data, original analysis, and genuine expertise to their content are gaining visibility. The ones rewording existing results are losing it. If you want the exact systems we are using to build information-gain-optimized content that ranks in Google and gets cited across AI search: RT this Follow me Reply "Core Update Guide" I'll DM the playbook. Must be following though.

Gimana kalau AI dipake buat bikin jokes SEO? Lagi isengoncom hahaha. Ada yg pernah coba gak

The question every brand faces today: can AI find, trust, and cite them? This 9-step workflow helps teams answer that question with data, not assumptions. From AI visibility benchmarking to unified SEO + AI reporting, this is how modern search strategy begins 👇 social.semrush.com/3PJT5O5.

Ini yang bikin robots.txt di era AI jadi rumit banget. Lo udah pernah cek robots.txt website lo? Ada Disallow buat GPTBot/ClaudeBot atau emang sengaja? #Vibecoding #SEO

Artinya yang diblock cuma bot training data (buat latih model AI). Bot untuk AI Search (ChatGPT Search, Claude Search) masih bisa crawl kalau gak diblock terpisah. Jadi “blocked” belum tentu invisible di AI search.

Gue nemu hal yang lebih rumit dari yang gue kira di audit 15 website Vibecoding. Banyak yang kira website mereka “nge-block AI”, ternyata nggak sesederhana itu.

Orang bangga webnya jadi dalam semalam. Gue audit 15 di antaranya. Banyak yang skor teknisnya 77.5, tapi GPTBot & ClaudeBot gak bisa masuk. AI crawler di-block Cloudflare tanpa sadar. Project keliatan keren. Tapi invisible. Website lo termasuk yang mana? #Vibecoding #SEO

Minggu ini gue bahas satu per satu masalahnya, mulai dari yang paling banyak kejadian dan paling gak disadari developer. Lo yang sering pake Vibecoding buat project AI atau dev tool? Pernah ngecek apakah website lo terbaca sama AI atau langsung launch aja? #SEO #Vibecoding

Ini bukan soal website jelek atau jelek desainnya. Ini soal developer lagi cepet-cepetan bikin project, tapi lupa cek apakah AI & Google bisa baca kontennya dengan benar. Garbage In, Garbage Out di tahun 2026.

Gue baru audit 15 website yang dibuat developer Vibecoding. Hasilnya bikin gue geleng-geleng kepala. Rata-rata TechScore cuma 60.3 dari 85. Dari 15 website: 4 website block AI crawler tanpa developer sadar 6 website invisible ke AI Hanya 1 yang optimal

@foley_seo Spot on, bro. A lot of small business owners in Indonesia are still chasing AI SEO slop and GEO gimmicks, but their content is still shit for real humans. NavBoost and user behaviour are still king. Good SEO is Good GEO — exactly like Mueller said. Respect for the breakdown 🔥

SEO is DEAD. Right, now I've got your attention, I've done something that I hope SEOs find useful, I've put together an article on NavBoost, I've also re-created the entire Google Content Warehouse leak and added "probabilistic weighting". I'm fed up of seeing AI SEO slop polluting my feed, so I thought I'd be speculative and put together some insights that SEOs may find useful. To the GEO bro's out there, pipe down, if you don't rank the probability of being CITED disappears so stick your "intrinsic semantic context paragraph mapping" in the bin - what you SHOULD focus on is: A.) Making your content less shit B.) Making Google see that user behaviour SHOWS your content is less shit C.) Making Google trust your spammy ass domain, drop your DR BS, get real links from sites with traffic, still promoting DR? Do you know what DR is? It stands for "Don't Rank" - that's why buying shit loads of links from artificially inflated domains leads to not ranking thus DR - don't rank. Don't ask me what DA stands for you'd be offended. D.) Making your brand stronger (no, it;s not GEO, it's called links, positive reviews and brand searches) Let's nail this down now. John Mueller HIMSELF said "GOOD SEO is GOOD GEO" Do you know what that means? If your site is GOOD and RANKS more prominently it's: 1. MORE LIKELY to be found during RAG / GROUNDING / QUERY FAN OUT 2. MORE LIKELY to actually achieve an objective i.e. rank, convert, make £ Now, I go back to NAVBOOST because it's always been something I've been fascinated by. WHY? Because for YEARS people called me a conspiracy theorist when I said: "Google is using user behaviour data in ranking" Even Google denied it for YEARSSSSS and guess what? They use it. CHROME is a trojan horse. Click behaviours are ONE OF THE BEST indicators of user satisfcation. So, everything boils back to the CORE PRINCIPLES of: 1. CREATE GOOD CONTENT 2. MEET END USER NEEDS 3. PRESENT IT IN A GOOD UX 4. BUILD TRUST IN YOUR BRAND My Navboost article also includes references to Mark Williams-Cook's 500 unsolicited tips with references to "twidlers" as well as Shai Aharony's Reboot's study on SHARED HOSTING experiment conducted by Oliver Sissons If you want to learn more about NAVBOOST > seo-stack.io/blog/navboost-… and if you fancy checking out the content warehouse rebuild with probabilistic weighting > seo-datawarehouse.com

Lo lagi ngalamin ranking atau traffic goyang gara-gara Core Update ini? Comment 1 hal yang paling bikin lo kesel sekarang. (Berapa persen drop atau halaman mana yang paling parah kena) Gue baca semua dan kasih pendapat jujur.

Hasilnya? Mid 2024 sampai sekarang stabil. Tiap core update datang, ranking malah ga goyang. Impressions naik dari 188K ke 877K. Organic traffic share naik dari 5% ke 83%.

Senin ini... banyak pemilik UMKM buka Search Console dan langsung kesel. Ranking yang kemarin masih lumayan tiba-tiba anjlok. Traffic goyang. Order tetep nol. Ini March 2026 Core Update lagi jalan (mulai rollout 27 Maret, bisa sampe 2 minggu).

Hasilnya terlalu generik. Flat. Nggak ngena. Gue sempet mikir, "mungkin gue yang salah pake." Setelah ngobrol sama banyak orang, gw gak sendirian. AI bukan sulap. Tanpa workflow yang bener, lo cuma dapat ilusi produktif. Lo pernah ngerasain ini juga? #AIworkflow #AITools

Udah berbulan-bulan pake AI. Serius, hampir semua yang ada — dicoba. Hasilnya? Capek yang berbeda. Bukan capek kerja. Capek ngerasa udah usaha tapi hasilnya sama aja. Dan yang paling nyebelin: AI-nya jawab dengan percaya diri. Kayak semua baik-baik aja. Padahal outputnya...