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You think you know your artist’s fanbase inside out. But when did you last actually speak to a fan?

When was the last time you spoke to a fan? Are there 3 people you could arrange short calls with next week? ☎️

Do you know where they discovered the artist? That can help you focus on the right marketing channels. And allow you to cut out marketing channels that don't work. Getting the answers to these questions could save you time and money. And results may improve hugely!

You think you know your artist’s fanbase inside out. But when did you last actually speak to a fan?

If you made it this far, I hope that was interesting. Clearly I’m biased on this... but at least I’m biased with some supportive data! Has anyone else noticed the same? Or the opposite?! Let us know 👇 And read more at tryfeed.co/blog

The effect seems more pronounced on social media. Probably because ads appear amongst friends, family etc. What’s crazy: posts that perform best at selling records, merch or tickets often don’t focus on selling those products at all!

I genuinely believe that most people *hate* marketing... I’ve spent 3 years with Joshua (Nick speaking here) building a startup around this idea. Sounds glib - perhaps it is 🫠 - but let me explain… (advance warning - long tweet, so strap in 🪂)

@jay_see_jay YeH it ain’t for everything that’s for sure Just the bread and butter wash, not the speciality items

@jay_see_jay … while also knowing that the dishwasher is probably doing a better job than you would do yourself? (/could be bothered to do?)

@AmberHorsburgh 😍 full article with our (rough n ready) estimate of the lifetime value of a Spotify follower here: tryfeed.co/blog/the-lifet….

@omarakhaddaj @AmberHorsburgh Totally agree - the point of the article was more around coming up with a rough and ready estimate of the lifetime value of a Spotify follower Here it is in case useful tryfeed.co/blog/the-lifet…

@AmberHorsburgh @feed_hq It sure helps to put out more music, but this could push artists to compromise the quality of their work. The focus will shift to quantity of work rather than quality of work. It's not a great model.

NEW Twitter list - tech startups in the classical music industry! ft @feed_hq @tutti_space @Vialma_ Any suggestions for who else to add? twitter.com/i/lists/151964…