Firebrand

Whether you're building your first website--or bringing a new web team in for fresh perspectives--finding your best-fit digital agency is crucial. What questions should you be asking? What should you be thinking about? We'll spin you up. firebrand.net/blog/how-to-fi…

Are you wondering whether your business should be using @WordPress or @Squarespace? We created an easy CMS primer for you... firebrand.net/squarespace-or… #wordpress #squarespace

How to improve your #SEO game in 1 second: Stop looking for shortcuts. There is no quick magic way of doing this faster.

Too often, marketing relies on anecdotal approaches and lacks rigor. That's where evidence-based frameworks that harness the irrationally predictable patterns of the human mind come in. firebrand.net/reliably-boost… #influence #behavioralscience

It's been a while since we've posted, like so many over the past couple of years. How are you doing, you magnificent Tweeps you?

We've cleaned-up our fair share of hacked sites for frantic new clients—we know the pain extends far beyond the unexpected digital agency bill. That's why we urge folks to invest in professional #websitemaintenance. Here's what you need to know: firebrand.net/blog/website-m… #hackers

Is your web agency failing to deliver against expectations? Do you have a gut feeling they're not on the up-and-up--or sense they're "just not that into you?" It's time for a break-up. firebrand.net/blog/how-to-fi…

"The hallmark of sociological storytelling is if it can encourage us to put ourselves in the place of any character...and imagine ourselves making similar choices." Social storytelling is a powerful force for moving people & a critical part of what we do. blogs.scientificamerican.com/observations/t…

Technology, when leveraged for good, has the power to break down barriers and accelerate positive change. Check out these @WIRED stories about how tech is shaping our lives in ways that are sometimes silly, but more often profound. wired.com/story/why-we-l…

The field of #SEO is constantly evolving--and, when you're operating on a limited budget, it can be hard to know where to invest. Find out why @sejournal says voice search is out and pillar pages are in. searchenginejournal.com/stop-obsessing…

No one goes to a neighborhood BBQ hoping the self-important, know-it-all will drone on, dominating the conversation & leaving little room for an exchange. The same goes for #social. We're wired for authentic dialogue. Brands that do it well will win big. searchenginejournal.com/2019-social-me…

In this post-Cambridge Analytica world, we'd all be wise to question the intent of seemingly harmless social memes and quizzes before sharing our valuable data. wired.com/story/facebook…

If you're not taking advantage of #PeopleAlsoAsk snippets, not only are you missing out on a key search opportunity--you're leaving the door open for your competitors to define your brand and steal your prospects. searchengineland.com/the-explosion-…

When your geek game is weak you juuuust might want to leave the criminal intrigue alone. 😒 #Bond007 wired.com/story/paul-man…

Slow down, show your in-house subject matter experts how your #digitalmarketing efforts can drive success for the larger organization. You'll need their buy-in--and valuable time--to create the high-quality content your audience needs and Google rewards. searchengineland.com/machine-vs-man…

Your target audience is actively searching for ways to solve their challenges. You want to deliver the answers. This article offers a crystal clear, step-by-step approach that will help you do just that. moz.com/blog/research-… #search

Today, products like ransomware-as-a-service are not only exceptionally user-friendly, they're supported by slick SaaS websites and digital marketing campaigns, too. Make sure you have data security and redundant backups in place! marketplace.org/2019/01/02/bus… #DarkWeb

Well, this spells trouble...

It's not enough to optimize your content for utilitarian search queries relevant to your products & services. To be successful, you must predict #searcherintent & deliver answers to user questions with more personal, natural language than ever before. thinkwithgoogle.com/consumer-insig…