Firesign Marketing

Studies show that 82% of client sentiment in brand identity is warmth and competence. How well do you and your firm show a true comprehension of client emotions? firesignmarketing.com/should-your-le…

Firesign is thrilled to announce that for four years running we have been a @MoLawyersMedia Reader Rankings recipient for all three legal marketing categories. What an honor! firesignmarketing.com/firesign-reign…

When it comes to spring cleaning this year, take a close look at your law firm's website. Next up: Be authentic in your communications. It’s one thing to make a favorable first impression; it’s another to delve into fiction. Learn more here: firesignmarketing.com/hiring-associa…

If your firm’s recruiting page focuses on the rich tradition established by long-dead named partners, you’re missing the mark with Millennial recruits. firesignmarketing.com/hiring-associa…

In any branding effort, remember that expertise reigns supreme. firesignmarketing.com/why-clients-li…

When it comes to spring cleaning this year, take a close look at your law firm's website. First up: take out the trash. You're likely to drive clients away with annoying chatbots and pop-ups. Learn more: firesignmarketing.com/seven-deadly-s…

Your website is not the firm directory. Your website is built to connect with clients. What do they need to know to make a decision? firesignmarketing.com/seven-deadly-s…

At Firesign, we make it easy to work with us, but we don’t take the easy way out: No stock images of gavels, law books or scales. Ever. firesignmarketing.com

While not a comprehensive list, these are the issues we most often see with dysfunctional law firm branding. firesignmarketing.com/the-basics-of-…

Organizations that set and track key performance indicators are twice as likely to hit their targets than those that do not. What measurements can you take? #legalmarketing firesignmarketing.com/was-it-a-good-…

Adding an extra flourish or two to lawyer biographies can build on the brand – and make the lawyers more memorable. firesignmarketing.com/your-brand-in-…

Firesign CEO @katiehollar highlights the importance of making a plan and playing to win for legal award season in this article of @JDSupra. jdsupra.com/legalnews/ten-…

Eighty-three percent of C-suite executives say law firm content is valuable – but only 25 percent of firms have documented content strategies. #legalmarketing firesignmarketing.com/what-we-do/

The legal industry may have a love-hate relationship with awards and rankings, but these credentials have a significant influence on your warm leads. How can you play to win? #awardszn firesignmarketing.com/ten-tips-to-im…

What’s your firm identity, and how can the reception area support that? Just like your brochures or website, your reception area should back up the brand. #receptionarea #lawfirms firesignmarketing.com/returning-to-o…

Your logo can be descriptive or nondescriptive, symmetrical or asymmetrical, royal blue or chartreuse. Just make sure it’s yours. #legalweb #logodesign firesignmarketing.com/law-firm-logos…

Lawyers are vulnerable now because the quest to offer a one-stop shop neglects the fundamental truth of what clients actually want: expertise. firesignmarketing.com

It's a great day to be a Jayhawk! The Firesign team is gearing up for a weekend of watching our beloved Kansas Jayhawks play in the Final Four. #rcjh

Today we are celebrating our account manager @AKGarcia331 and wishing her a very happy birthday! #firesign #AriesSeason

With the month of March coming to a close, we are finishing off our Women's History Month theme by honoring Sandra Day O'Connor. Sandra served as the first woman associate justice of the Supreme Court of the United States.