
📊 Now underway at the ASSC Aberdeen Regional Gathering: “Trends & Insights: Understanding the Scottish and local landscape” with Chris Baxter, Head of Commercial at SuperControl. Using the latest market data and insights from KeyData up to 26th April, this session is exploring current booking trends, guest behaviour, pricing, occupancy, and what operators across Scotland and the north-east should be watching as we head into the busy summer season. @supercontrol @Key_Data_ @FionaCampbell74 #ASSCABERDEEN2026