Forge & Spark Media

Looking to use AI in your content creation? Do it with integrity - our 5 rules here. open.substack.com/pub/contentwit…

The best kind of content stops you in your tracks, sparks curiosity, & makes you think: wow, they get me. Learn how to craft content that connects and drives results with tips from F&S CEO Shannon Emmerson. 👉 Read more: bit.ly/4gqpHEz

Ever feel like your content is trying to be everything for everyone, when it should be for someone – the exact person who needs what you offer? Our latest blog post shares our tips on defining your exact-right audience – and repelling the wrong ones, too: bit.ly/40mJpKW

We spend a ton of time razor-targeting audiences for our clients, honing in on super-specific needs, desires, and more. But here’s a lesson we’ve learned: It’s just as important to ⭐repel ⭐the wrong ones as it is to attract the right. Here’s how: bit.ly/40mJpKW

We’re incredibly proud of this one—thank you so much for your kind words Amy! It has been our pleasure to help the @Vancity team deliver financial education and SEO results through human storytelling. We’re honoured to be your content partner. 🙏

Here’s a content partnership we’re extremely excited to shout out…we’ve been working with the lovely folks at @Vancity since last year, helping them merge campaign messaging and financial education with first-person storytelling. Learn more: bit.ly/4il6o11

The more our team works with AI tools, the more we notice patterns and pitfalls—are any of these on your radar? Seriously, if you’re not editing and humanizing your AI-written content, you’re doing yourself and your brand a disservice. Read to learn why: bit.ly/4fRYOcY

How accessible is your online content? Measures like alt text and video captions allow a wider audience to engage—a form of inclusion sometimes overlooked by brands. Our latest blog post compiles 7 key accessibility best practices (these plus three more): bit.ly/3UNMfXx

AI can be a powerful ally for content creation. But is it possible to make the most of its benefits, without letting it steer your content into cookie-cutter territory? We think so! Read our latest blog for our team’s best practices: bit.ly/4fRYOcY

Ever feel like your brand’s content is…just OK? It checks the right boxes, but doesn’t really fire up your audience? Our CEO Shannon Emmerson has been thinking about that too, so she’s sharing a fresh approach to creating content that actually connects: bit.ly/4gqpHEz

@Vancity approached us in 2023 wanting to create blogs around their campaign messaging and SEO goals—authored by real, diverse human beings. We brought in some of our best writers and delivered! Three content series later, we’re still partnering. 👉 bit.ly/4il6o11

The holidays are here—a season of joy, connection, & (let’s be real) chaos. Stay connected by being authentic, clear, and showing up where your audience is. Get tips on intentional social media strategy during the busiest season on the F&S blog. bit.ly/3Uq5HZt

Working with purpose-led clients reminds us frequently of our responsibility to stay on top of accessibility best practices. Here’s how we’d describe “accessible” content—anything we missed? For a recent blog post, we put together a list of best practices: bit.ly/3UNMfXx

Making a difference, one story at a time. 🌍 Our latest B Corp Social Impact Report is here, showcasing how we’re putting people and planet first—inside and outside our business.💛 bit.ly/3OFXEF8

This summer, we worked together to develop branding & strategy for @DigiBC to support their mission to accelerate the growth, sustainability, & competitiveness of BC's creative technology industry. A true reflection of our Collaborative Strength in action. bit.ly/4ek5IXR

Ready to sprint? 🏃‍♀️ Jumpstart your content strategy in just five days! Check out the full guide … or reach out to get it done with NO sweat at all by our agency team. bit.ly/4cZmn0X

Our team has been working with AI tools for a couple of years now—and while we love them for automating time-consuming tasks, we also see common patterns and pitfalls in AI-written text. Our latest blog shares practical tips for humanizing AI content: bit.ly/4fRYOcY

There you have it, straight from our peerless editorial director Lisa Manfield: all the qualities that make content shine. This is from a recent survey of our team’s top content tools, tips & sources of inspiration—you can read more of the responses, here: bit.ly/4dPtcTs

Our client @GenusCapMgt—a fellow B Corp and impact-focused business—recently asked us to research best practices for their content accessibility. We’ve pulled the learnings into a blog post as a quick reference for making your content more accessible: bit.ly/3UNMfXx

Whenever we survey our team about what they’re learning and using in the world of content marketing, we wind up with an incredible library of resources to check out. Find more resources, tools & tips from the Forge and Spark team in our latest blog: bit.ly/4dPtcTs