FOCUS 😎

Good afternoon mutuals 😊 How is your weekend going ?

@builtbyamiee Seems good 😌

To my fellow builder Good morning, oooh How was our night? 😊

Day 15 of working with figma. In 2025, I was brought in to redesign the digital presence for Tkambio USA, a B2B financial platform connecting businesses in the US and Mexico. The core product—facilitating cross-border transactions and domiciliary accounts—was robust. For Mexican businesses, the process of navigating US financial bureaucracy is often opaque and daunting, requiring extensive hand-holding. For US businesses, the priority is speed, clarity, and efficiency when dealing with Mexican partners. The old site, by speaking a single, generalized language, was creating friction and distrust for both, undermining Tkambio's mission. The goal was to make a Mexican Business Guru/CFO feel guided and secure, while making a US operations manager feel fast and in control—all through the same website. The redesign was built based on this things: 1. A Through Audit, understanding what each customer segment actually need. Mexico Segment: Needed reassurance and guidance. Their primary questions were about regulatory compliance, step-by-step process clarity, and risk mitigation. The experience needed to demystify complexity. US Segment: Needed efficiency and transparency. Their primary questions were about speed, cost, and integration with their existing systems. The experience needed to validate their time. 2. Tailored Messaging. The homepage became a clear choice point, when you select a language, it activated an entirely different content strategy and information hierarchy. For the "Mexico" journey: The copy shifted tone to be supportive and explanatory. Headlines focused on "Guía paso a paso" (Step-by-step guidance) and "Cumplimiento garantizado" (Guaranteed compliance). Complex processes were broken into numbered, reassuring steps with clear calls to "Habla con un especialista" (Speak with a specialist). For the "US" journey: The copy became direct and benefit-led. Headlines promoted "Fast-track transactions" and "Seamless integrations." Information was presented in scannable bullet points and clear fee calculators, with CTAs like "Get a quote in minutes." The Result The redesigned, context-aware platform fundamentally transformed how Tkambio USA served its core markets. By architecting two distinct user journeys from a unified codebase, the project achieved its goal of making the complex feel simple and the foreign feel familiar.

Still on the chapter of showcasing the works i did in 2025. This is JBLB, the first web3 esport.

UI/UX life: one designer, infinite opinions.

@webdeveloper_NG Amen 🙏

May we land high paying clients with Zero stress this week! Happy New Week 💜

@Codey_sis Sorry 🥲

I haven't be active because of a severe headache But here we go again to begin the new week. Gm guyss

It's not easy to be consistent. It's not easy to have laser like focus. But if you can train your mind and body, you'd be unstoppable.

When designers choose ✨aesthetics✨ over usability 😭

@opps_001 😌

So because I no follow back in 30min na why u rush unfollow me Ahbii 😒😏

If not money what else 😌

@BZ_0147 That is just the reality, most times when we seek advice sef we already have our answers before seeking it.

@fotechworld Fr I concur 😭

No one can understand you better than you know yourself 🥲.

Pixels vs path. One looks deadly good, the other keeps you alive. Squid Game UI/UX edition 🟢🟡🟠

@olamilekan_ari Hello Ola 🤝

Another day to be great 😊

@ossaivictor1_ 50naira

How much did you buy Eggroll in your secondary school days?

Mobile Nav bar

@BZ_0147 Likee 😭

Me and myself alone

@Sarkin_tech Make we all go buy solar 😌

@fotechworld Weapon against us 😔 but On God we keep pushing

Am I the only one facing electricity issue ? 😭😭

@Sarkin_tech It's really slowing things down.

@fotechworld Nigeria uhmm