Francesca Lawson | Impactful Words

Shiny new brand seeks shiny new clients ✨ - Doing good things but not sure how to talk about them? - Too busy changing the world to update your website? - Need others to care about your mission as much as you do? Book me for copywriting that's just as impactful as your work 👊

And to have a chat about how I can help you make an impact on your audience and the world: francescalawson.com/contact/

Examples of my past work are on my (old — shiny new one in the works!) website: francescalawson.com/portfolio/

Shiny new brand seeks shiny new clients ✨ - Doing good things but not sure how to talk about them? - Too busy changing the world to update your website? - Need others to care about your mission as much as you do? Book me for copywriting that's just as impactful as your work 👊

@sonyabarlowuk @pensionbee Yes! pensionbee.com/?rsCode=wt00C5…

Anyone got a @pensionbee referral?

@SarahCatCopy Any pearls of wisdom, @allcopymel ?

Fellow writers - I need your help! I really enjoy B2B copywriting (and that’s still my main thing) but I am infinitely passionate about food and drink. I’d love to write about these topics at some point, but I don’t even know where to start. Does anyone have any pointers?

@contentbyemob @TheGrammarMamma Yes! Enjoy it while you can! I'm going to spend mine doing a bit of charity shopping — spotted a gorgeous dress while walking past last week and I've been meaning to go back for it since 💃

@contentbyemob Something atmospheric and mostly instrumental works for me! Big fan of the Cinematic Orchestra, and I recently got introduced to MONO: open.spotify.com/artist/53LVoip… #ContentClubUK

@InkGardener @lenkeenan @contentbyemob Oooh thank you for the suggestion — will check it out! #ContentClubUK

@lenkeenan @franwritescopy @contentbyemob Absolutely! I read somewhere that the gentle chatter of people can make you feel more at ease. I follow the Overheard account on Twi-x as my equivalent of people watching when WFH. #ContentClubUK

@TheGrammarMamma @contentbyemob Yes! And it always feels like a little treat to have a nice coffee (that I don't have to make), which tends to put me in a good mood and nourish ye olde brain 😄

@franwritescopy @contentbyemob I agree. Getting a change of scenery helps the creativity 😊

@lenkeenan @contentbyemob Absolutely! You get to be a background character in someone else's day, and hearing how people talk/what they're talking about can spark off new ways of thinking about things sometimes! #ContentClubUK

@franwritescopy @contentbyemob I have to work at least two days a week from a cafe just to be among people. The background hum helps me focus. And people watching can be classed as research, right? 😁 #ContentClubUK

@contentbyemob A2: I usually peak at the start of the day and later on in the afternoon — absolutely nothing gets done two hours either side of lunch. I'm distracted by either dreaming of something tasty, or the satisfaction of having eaten something tasty. #ContentClubUK

@contentbyemob A1: I try not to force it. Even just a little walk out or pausing to get a coffee can be enough to reset my focus and make the words flow a bit more freely again. #ContentClubUK

@contentbyemob Hello content friends! I'm Francesca, I'm writing social copy from my dining table in Manchester today, and who doesn't love a Twix #ContentClubUK

@ettiebk @procopywriters I’m going!

Copywriter pals, who's going to the @procopywriters Summer Social tomorrow? Incredibly excited to meet some other writing humans. 😊 #CopywritersUnite

@christina_p A3: Nope. I've been avoiding it for fear of 'feeding the beast', but I have wondered if it could be useful when I'm editing and find myself looking for synonyms that begin with a specific letter and have a specific number of syllables. #ContentClubUK

Q3. How are you using AI, if at all, in your content workflow? (I've been asking this here every few months to see if there are any trends in uptake as we move through the year!) #ContentClubUK

@christina_p A2: My ideal client has an impactful mission and lives by their values. Those that go beyond the generic 'we're innovative' BS, and actually tackle the world's big problems. Bonus points if they're lovely people, they pay on time, and they give useful feedback. #ContentClubUK

Q2. What does your dream content project and client look like? #ContentClubUK

@christina_p A1: Not enough 🫣 I bang on about consistency and planning strategically to clients, but I'm not the best at taking my own advice! #ContentClubUK

Q1. Social Media. How do you use social media to promote your services or personal brand? Have you switched the channels you focus on in line with changes like the Twitter algorithm and rise of TikTok? #ContentClubUK

@christina_p Good morning #ContentClubUK! I'm pretty excited for a few days in London for the @ProCopywriters summer social, and singing a Barbara Streisand solo at my local Pride next month 💃

#ContentClubUK time 🥳! 3-content related questions coming up for you... but first... What are you most looking forward to this summer?

@allcopymel @procopywriters Yes of course! Reckon I’ll arrive in London around lunchtime but we can chat closer to the time to make proper plans!