frayintermedia

@frayintermedia, we design podcasts with clear strategic purpose; not just for content, but for impact. Led by award-winning producer @deslatham, we guide clients through the full podcast lifecycle, from concept and positioning to production, publishing, and audience growth.

At Frayintermedia, we develop creative ideas that strengthen brands by combining insight-driven communication with compelling digital solutions tailored for today’s evolving audiences. #Frayintermedia #DigitalStrategy

On #AfricaDay, we celebrate the richness of our heritage, the power of unity, and the promise of a brighter future for the continent. Together, we honour Africa’s resilience, diversity, and endless potential as we continue building a future driven by progress and collaboration.

Social media engagement is about creating meaningful conversations, building trust, and connecting with your audience beyond just views and followers. Every like, comment, share, and interaction shows that your content is reaching people. #SocialMediaEngagement

READ | The return of Top Billing has sparked a heated national conversation after the show introduced online auditions through social media videos. Read the full article here: shorturl.at/DowYj #TopBilling

The Narrative Power Framework helps organisations move beyond simple messaging and communicate with clear purpose. At Frayintermedia, we are able to help organisations apply this approach by designing communication systems that promote clear communication. #StrategicCommunication

NEW! @factchecknet at @Poynter is accepting submissions for the 2026 Global Fact-Checking Awards. The awards celebrate outstanding achievements in fact-checking journalism and are open to all signatories of the IFCN Code of Principles. Deadline: May 6. twp.ai/4hpgNq

Today, we join South Africa in celebrating Workers’ Day, a tribute to the strength, dedication, and resilience of workers across every sector. Today is a reminder to pause, reflect, and appreciate the labour that drives our society forward. #WorkersDay

Workers’ Day is no longer just about traditional labour; it’s about every worker shaping our economy, including South Africa’s growing creative community. Read here: frayintermedia.com/post/workers-d… #WorkersDay #CreativeEconomy #SouthAfrica

Freedom Day reminds us of the power of unity, democracy, and the voices that shaped our nation. Today, we honour South Africa’s journey to freedom and celebrate the progress we continue to build together. Happy Freedom Day from Frayintermedia. #FreedomDay #ProudlySouthAfrican

Live streaming is changing the way South Africa fights for social justice. From #FeesMustFall to recent GBV protests, real-time videos are turning moments into movements, amplifying voices, exposing realities, and driving urgent action. Read here: frayintermedia.com/post/social-ju…

World Creativity and Innovation Day is a reminder that progress begins with ideas. It’s about thinking differently, solving problems in new ways, and turning imagination into impact. #WorldCreativityAndInnovationDay

Strategic communications is about building a connected and intentional approach that brings together your audience and stakeholders, strengthens your websites and digital presence, and drives meaningful conversations and engagement. #DigitalStrategy

READ | The media industry in South Africa is experiencing a major shift as more people move away from traditional television, radio, and print media and spend increasing amounts of time on digital platforms. Read the full article here: frayintermedia.com/post/navigatin… #DigitalMedia

Every successful podcast begins with the careful integration of key elements: idea, audience, format, tone, and strategy. We bring these components together with precision, shaping each one into a cohesive and impactful whole. For more info, contact: Des@frayintermedia.co.za

A podcast episode should never exist in isolation. Frayintermedia approaches podcasting as the starting point of a broader content strategy rather than the final product. For more information, contact: Des@frayintermedia.co.za #MultimediaStorytelling #DigitalMedia

Websites are more than digital platforms; they are powerful tools for connection, storytelling, and audience engagement. For example, Table and Tide use storytelling and design to connect and inspire audiences. Read the full article here: frayintermedia.com/post/the-power…

Read | Brands that take the time to listen, understand, and engage authentically are the ones that truly connect. “Mashesha” was more than just a campaign; it reflected confidence, identity, and a lived experience people recognise. frayintermedia.com/post/coca-cola…

READ | AI-generated graphics are becoming more common on social media and in marketing. Many people use these tools because they are fast and easy. However, not everyone supports this trend. How do you feel about AI-generated graphics? frayintermedia.com/post/growing-c… #AI

Our sister company, @fraymediaF will be hosting Mentorship Booster Webinars - Open Sessions. If you’re looking to kickstart or grow your business, these sessions bring together industry leaders and practitioners. Read more here: fraymediafoundation.org/post/mentorshi…

READ | Short-form video is redefining the way content is created, shared, and consumed in South Africa. With the rapid growth of social media platforms, audiences are increasingly drawn to concise, engaging videos that deliver value within seconds. frayintermedia.com/post/understan…