Lacey Butler

🙌 I always welcome and invite feedback — even if it’s not the best — because I love (a) improving and (b) knowing people are at least paying attention ✨ 🙏 @JustinJBariso for the 💯 tactics to turn criticism into positive action 👇 buff.ly/3GONvmY

🙌 In my opinion, you can never lose by being more customer-centric — be it in the buying journey, your content, or a company narrative as a whole. I 💛 @HorizonPeak simple - yet spot-on - framework for analyzing your marketing campaigns & strategy ✨ buff.ly/3FkitSS

📧 In my experience, writing emails like you speak vs. adopting an “email you” persona pays dividends in getting responses *and* building relationships ✨ This piece breaks down how a few small tweaks can make a big impact to how your recipient feels👇 buff.ly/3gTKkQq

🪟 🎨 The planning and thought that goes into holiday window displays is nothing short of astounding — and the results evoke such powerful emotions (at least for me!) 🙏 to @Retail_Brew for shining a light on the behind-the-scenes action 👇 buff.ly/3Urm5GN

🧝 🍝 Today in 💯 marketing campaigns: @HelloFresh combines holiday nostalgia & scarcity with its Elf-themed meal kit. ✅ Builds brand awareness ✅ Generates interest leading into prime cooking season ✅ Creates a shareable & fun unboxing experience buff.ly/3XItnsH

🤓 🛍️ @Google’s shopping analysis is a brilliant initiative on so many levels ✅ Showcases data in an interactive, compelling way ✅ Ties into Google Shopping for simple purchases ✅ Launches in prime holiday shopping season …and so much more ✨ buff.ly/3VoJ8D0

🦄 From Lisa Frank to Blockbuster-themed product launches, nostalgia marketing is a 💯 tactic to drive brand engagement and capture fans’ hearts and minds ✨ 🙏 to @marketingdive for this roundup of assorted nostalgia campaign breakdowns 👇 buff.ly/3TWuLoH

👋 Introductions are often a bit awkward, but I love to approach them with curiosity & desire to learn about others✨ @seanikernan breaks a down a 💯 way to structure professional intros to reduce anxiety *and* naturally invite others to ask questions👇 buff.ly/3xfurIR

✨ If you have a unique perspective or are passionate about a subject, you can give an awesome presentation. Those are things you can’t create — but the rest are learned skills that get better with practice. 🙏 @HarvardBiz for the 💯 write up & tips 👇 buff.ly/2FtTStn

🎓 I’m always keen to learn and improve my comms (and emoji choices!) to ensure they land well. @BuzzFeed might not be the most “professional” outlet, but 💛 this piece breaking down how different generations interpret & use various emojis✨ buff.ly/3EnimEc

🙌 Process - when implemented well - is not a barrier or hindrance to progress, it leads to better outcomes🔥 As a big fan of documenting plans (and everything!), @reforge write up on how and why to craft 💯 PRD documents speaks to my soul 👇 buff.ly/3UrEXX9

🧠 I’m a total geek for user & behavioral psychology’s application to various brand experiences — and @choicehacking is a treasure trove of gems 💎 This breakdown of idleness aversion - complete with real-life examples - is one of my favorites 👇 buff.ly/3ApflSK

🙌 Long-form content is *so* powerful when it’s thoughtfully executed: ✅ Enables you to convey a comprehensive message ✅ Engages readers and makes them want to take action & return ✅ Improves SEO - multiple links & clear headers buff.ly/3sSkte0 🙏 @adrianakstein

🎨 Color is powerful — and it’s so fascinating how colors that mean one thing for brands might mean something different to home buyers 🏡 🙌 to @socialmedia2day for the quick breakdown and helping me learn something neat today 👇 socialmediatoday.com/news/the-psych…

🍊 🥂 Today in 💯 marketing campaigns: @Tropicana’s mimosa maker uses a bit of kitsch to remind brunch-goers that it’s a perfect mimosa ingredient ✅ Fun unboxing experience ✅ Packaged for gifting, just in time for holidays ✅ Utility meets creativity buff.ly/3TkoId9

🧠 🗳 As we head into Election Day in the US, I’m reminded of one of the best, most illuminating books I’ve ever read: @JonHaidt’s The Righteous Mind ✨ It’s full of 💯 approachable psychology, sociology, political science & philosophy examinations 👇 buff.ly/3UvSSv3

🗓 I love a fun fact or quirky holiday — and @hootsuite comes through with a ✨ fantastic ✨ roundup of options, from traditional and cultural to more offbeat. Bonus: 🔥 examples of holiday posts to get the wheels turning 👇 buff.ly/2ussSti

🙌 Developing product and marketing “sense” hinges on: 👂Passive & active listening to your audience and general population 🙋‍♀️ Curiosity & constantly asking “why” 🎨 Creativity 🙏 to @julesdwalt & @lennysan for the 💯 write up on product sense 👇 buff.ly/3ivVB6w

✨ If you know me, you know that I love examples almost as much as I love emojis — and @AdEspresso’s breakdown of creative CTAs is content marketing & inspiration at its finest 🔥 It’s chock-full of background, concrete examples, and tips 👇 buff.ly/2J0eAU2

🥛Today in 💯 brand campaigns: @oatly delivers awareness & education with engaging, concrete, and practically useful video content ✅ Short, yet informative ✅ Polished, but not overproduced ✅ Inherently shareable 🙏 @MarketingBrew for the write up 👇 buff.ly/3NcYasV