Fredun Medhora

If you’re going through the worst bout of bad luck possible but still making it out, that’s not a struggle - it’s an immersive process. However, if you have everything okay and are even making decent earnings but not growing - you are Struggling!

Define struggle? Can anyone accurately define it? For each, it’s a recollection of unpleasant events. I define struggle only on one matrix - inability to grow.

A team should be nurtured the way you grow a plant, not expect the plant to grow first, bear a fruit and then we say, okay good - now I’ll nurture you….

Investments is the correct word when building a team, much of it is financial as well. Sometimes investments go bad; sometimes they are multi-baggers.

Rewards or Returns What comes first ? When hiring talent, there is always a conundrum: Should we reward the team member in anticipation, or should we reward them post some returns? And if so then what should we do when returns are not quantitative, but qualitative?

Be the guiderails for the team, and don’t expect them to drive on the path you have carved for them.

Teams have to be given a wiggle room; a matrix of effectiveness vs efficiency has to be modeled out, and a balance between both is necessary. 100% of effectiveness is generally inefficient, and 100% efficiency is almost certainly ineffective.

How often do we let things go? Most teach us to be perfect… Mistake nahi hona chahiye But we forget that we are dealing with people, not machines. We are not AI; we are RI (Real Intelligence). We learn through mistakes.

Curiosity creates the space to learn, unlearn, & recalibrate. And that’s what keeps intent relevant.

When curiosity fades, intent becomes an illusion. Decisions become predictable & leadership quietly turns judgmental. To truly understand markets, companies, & competition - we need better questions. Why is this changing? What are we missing? What else is possible?

In leadership, the biggest risk isn’t lack of intent, it's the illusion of knowing enough. We are wired to conclude. To connect patterns, draw inferences, & move fast. Over time, experience reinforces this instinct. But markets evolve. People evolve. Context evolves.

To understand markets, companies and competition, we need to first learn not to be judgmental and ask questions - - Why? Maybe? Or just at least be curious… As one said…Be Curious not Judgmental…

We do not need to conclude, we just need to be curious and check for possibilities. Curiosity, for most, peaks when we reach puberty, and after that, we tend to infer based on our past experiences, assuming what we know is enough. Which then leads us to be judgemental.

While working with people we tend to forget that we come to conclusions more often than necessary. Primal instinct is to form connections and derive inferences, as that is what we are hardwired to do. Sometimes we tend to forget that we have evolved.

Because in the end, time tells its own tales - not through what we say, but through what we consistently choose. And progress is not just about moving forward with speed - it is about being driven by intent.

Everything begins with intent. The intent to learn from the past, To unlearn for the present, And to evolve for the future, all the while never forgetting who you were, who you are and who you choose to become. It is the biggest gift you can give yourself.

The pet sector in India is completely dominated by the MNCs. Fredun pharma with its high quality product and backward integration advantage, aims to be a significant pet player over the next five years.

Fredun Pharma is the leading MCHC Calcium manufacturer in Asia. MCHC, the most effectively absorbed and utilized form of calcium, is a key ingredient in its pet foods, providing the company with a significant competitive advantage over its peers.

Happy to note - the inventory of our petcare brand Freossi is already stockout. In its inaugural year, Freossi is at a run rate of Rs. 20cr. We believe that sharing scale with our customers & spawning into consumer markets will create immense value for our shareowners.