George Deeb

Content creation is a full time job! AI helps, but kills brand, originality & authenticness. I fixed this! usesalvo.com

The best brands don't just solve problems. They taste like a memory. Generic AI is a de-flavouring machine, stripping the soul out of your ideas until they taste like cardboard. In a world of beige content, you win by doubling down on your specific zest. Don't be default.

@imalice97 It is a full time job. Use salvo to make it less hard. usesalvo.com

Build your 𝕏 Account X is a full time job. Just say "Hi" and gain 76+ mutuals under this post.

@EmilySm43 How much?

🤔

How much time are you losing every week just trying to make AI understand your brand? Stop starting from zero. Drop one idea in and get a salvo of content out. Try Salvo now for free at usesalvo.com

Efficiency isn't just about speed. It’s about continuity. When your tools actually remember who you are, the "work" of content creation disappears. You stop being a frustrated editor for a machine and start being a founder with a megaphone.

By the time you get a draft that doesn't make you cringe, the original spark of that idea is dead. This is the hidden tax of generic AI. It’s not just that the writing is bland; it’s that the process is utterly exhausting.

We’ve all been there. You have a great idea, you open a fresh chat window, and then you spend twenty minutes coaching a bot to sound like a human. You prune the "delves" and the "tapestries" until you’re left with something that’s merely okay.

Stop treating your brand voice like a disposable asset. Most people approach content creation as a series of isolated events, and it’s costing them the very thing that makes their brand valuable: their personality.

AI is good at writing, but it has no memory. Every time you open a chatbot, you’re on a first date with your own brand. You re-explain your tone, your audience, and your past posts, only to end up rewriting the generic output anyway. It’s why most AI content feels so hollow.

@delveroin This is what I built and shipped this week. Multi-platform content generation that strictly follows brand guidelines and is continuously trained in your own content. usesalvo.com

Its Friday Founders share what you are building

@EdwardJDavey Who was controlling your x account yesterday. Clearly they gave it back to you today.

Ed Miliband must step in and bar Tesla from holding an energy licence. Elon Musk is a threat to our national security and clearly not a fit person to operate in our energy industry. We can’t have the lights go out because he’s having a strop on X.

@SkyNews He is dead. Fact check yourself

BREAKING: Iranian regime releases first statement from new supreme leader "We are not an enemy of the countries around us, and we are only targeting the bases of those Americans," the statement reads trib.al/P7A2jA8 📺 Sky 501, Virgin 602, Freeview 233, and YouTube

I spent 9 years building brands for others while failing to build my own. The strategy was there, but the execution was a second full time job. I built Salvo to solve my own problem. One idea in, a salvo of on-brand content out. Follow along as I build this in public.

It's live and free to try. 15 generations a month, no credit card. usesalvo.com

The difference from LLM chats: Salvo remembers everything. Every piece of content you create gets stored. So the more you use it, the better it gets at sounding like you, not like AI. It never loses context. It never starts from zero.

I spent 9 years running a brand studio and the hardest part was never the design. It was content. LinkedIn, blog, email, X. All of it falling behind. So I built something. It's called Salvo.