giovanni gallucci🌲🏕️

@chasingphoto Both. I work alone in my studio is at my home. I shoot outdoors in natural environments as well as in the studio for product shots. Never had a client in the studio with me.

@galluccinet Are your clients never on set or do you not shoot in studio? This must be amazing not to have to haul gear! Love it.

Over a decade ago I sold off my last Fujifilm lenses and bodies. Clients kept getting deliverables shot on whatever iPhone I carried that year. None ever asked what gear I used. They just paid for the results. Back then an iPhone barely hit 12 MP with garbage low light and no real control. Now the current iPhone’s sensor run 48 MP, quad-pixel tech pulls insane detail, sensor-shift stabilization kills shake, Night Mode turns dark scenes into usable files without flash, ProRAW gives raw flexibility, and computational stacking delivers dynamic range that used to require bracketed exposures on full-frame. Video jumps to ProRes and the ultrawide/telephoto combo covers ranges I once hauled primes for. I shoot brand campaigns, food & beverage, outdoor lifestyle, product hero shots, lifestyle, even some editorial work: 100% iPhone. Clients still don't know unless I tell them. They see my work and assume pro gear. The phone sits in my pocket. No lens swaps in the rain.  No missed moments waiting for setup. That's the real win. Gear didn't just get lighter. The job got simpler. The content connects in a more authentic way with fans.

@Acosta @SenAdamSchiff

“Here is the breaking news… the news is broken.” My message before a hearing held by @SenAdamSchiff in CA for stopping Trump’s march toward state-dominated media in America. The news doesn’t belong to the oligarchs. It belongs to us.

Trading this has ruined the sport of basketball for an entire metro area forever. All ages. Still disgusted. I don’t even watch basketball these days. Thanks @dallasmavs

It’s baffling how a brand this massive, with unlimited resources, still can’t hire (or empower) real creative/genius/culture-barrier-breaking talent. Instead, the system rewards the highest level of mediocrity... everyone playing defense to protect their station rather than pushing the brand forward. I’m not saying this with some abstract chip on my shoulder; I’m saying it because I lived it for years inside similar machines. Is this a smart play to stay relevant in a saturated category, or peak “internal meeting energy” dressed up as disruption? Be honest … what’s your unfiltered take? 👇 #marketing #branding #sprite #itsthatfresh #advertising #brandrefresh #genz #cocacola

Look, I don’t blame the creatives on this. I’d bet the farm that when the brief came down: “we need something new, fresh, viral, pop, all the buzzwords” - a couple agency teams brought their A-game: 4 bold, barrier-pushing concepts that could’ve actually moved the needle. (and 8 mediocre ones to make the deck larger and ensure every agency had equal billing in front of the client). But the real gatekeepers? Those mediocre mid-level managers who actually greenlight the work. They picked from the mediocre choices. They picked the safe, hard-flash 1980s-Vogue/TikTok-filter look because it felt familiar, like the same Reels they scroll at lunch. These are the people making the calls, not the creatives, not the visionaries. They’re the ones who’ve been using Canva to slap together PowerPoint decks in endless Atlanta HQ meetings, and this watered-down result is exactly what happens when risk-averse corporate middle management is in charge instead of empowering the people who actually know how to push a brand forward.

Another day, another “bold refresh” that has the industry patting itself on the back while the rest of us roll our eyes. 🍋🙄 Sprite just unveiled “It’s That Fresh” … new global platform (whatever that means), refreshed identity, sonic logo, culture umbrella across 180 markets, heavy on music/streetwear/basketball/spicy food trends to “meet Gen Z where they are.” Coca-Cola’s internal team + forpeople + WPP Open X/Zeno/Tuney/Ear Candy all got involved. Quote from the VP: gen Z defines cool themselves, so Sprite’s spotlighting the “freshest takes” and rule-breakers.

I'm just a formerly loyal customer... no need to worry about me and my questions now that you've got that apple bread.

Oh well...

Hey @motionvfx, congratulations on the sale to @apple. Why have you deleted all the content on your website related to mO2 and mO3? Surely you aren't pretending that it never existed and that you didn't publicly promise upgrade paths to editors who invested in mO2 in several public postings... surely not... Also, it's weird that no one can reply to your posts on X now. Not looking good for your dedicated customers who have spent hundreds and thousands of dollars on your tools over the last several years.

@real_davew87 @motionVFX @78ape78 @thejameszhan 17 months later.... updates on the mO3 release?

@motionVFX @galluccinet @78ape78 @thejameszhan Fuken liars. We've waited four fucking years and now Apple bought you. And no word as to what happens to MO3.

@noahweber00 No one cares. Move it to Las Vegas.

Mavericks CEO Rick Welts said the team is “hoping, by July” to have chosen where the new Mavericks arena, and accompanying entertainment district, are going to be. This will include their headquarters, practice facility, restaurants, and retail. It’s going to be at least 50 acres.

@EdmontonOilers Read the room people.

Celebrating Pride‼️🏳️‍🌈 #LetsGoOilers

@midjourney What's up with this? x.com/gen_ericai/sta… This person is a champion of your platform and you are treating them like dirt. WTAF?

Today we're starting to test an early version of our V8 model with our community. It's much better at following prompts, 5x faster, has native 2K modes, improved text rendering and the best personalization, sref, and moodboard performance ever. Have fun!