G. David Dodd

Has the influence of the marketing function actually declined? buff.ly/rmMqiJb #B2BMarketing

Too many workflows are breaking marketing automation buff.ly/ZLnGqzS via @martechismktg #B2BMarketing

[Research Round-Up] Three recent studies discuss B2B marketing benchmarks, a CMO outlook, and how humans decide buff.ly/kyJP4Iv #B2BMarketing

[Research Round-Up] Three studies discuss B2B marketing benchmarks, a CMO outlook, and how humans decide buff.ly/kyJP4Iv #B2BMarketing

Brands that win are clearer, not louder buff.ly/2VUV6ug via @martechismktg #B2BMarketing

What the rise of strategy meant (and means) for marketing buff.ly/pczLAF2 #B2BMarketing

[Research Round-Up] Three studies explore B2B marketing benchmarks, a CMO outlook, and how humans decide buff.ly/kyJP4Iv #B2BMarketing

How shaping AI buying can boost B2B CMO strategic influence buff.ly/1oqsRjB via @martechismktg #B2BMarketing

How to elevate the influence of the marketing function - Part 1 buff.ly/9fmdEfO #B2BMarketing

A powerful (but not easy) way to boost the influence of marketing buff.ly/IQ28vqJ #B2BMarketing

The impact of marketing-sales go-to-market misalignment buff.ly/nCAyPx4? via @MarketingProfs #B2BMarketing

[Research Round-Up] B2B marketing benchmarks, a CMO outlook/guide, and how humans decide buff.ly/kyJP4Iv #B2BMarketing

[Research Round-Up] Three research studies explore B2B marketing benchmarks, a CMO outlook, and how humans decide buff.ly/kyJP4Iv #B2BMarketing

The future funnel: Earn interest through reviews, transparency, and self-serve buying buff.ly/pLOgz7k? via @MarketingProfs #B2BMarketing

[Research Round-Up] Three recent studies discuss B2B marketing benchmarks, a CMO outlook, and how humans decide buff.ly/kyJP4Iv #B2BMarketing

WPP Media's analysis of 1.2 million purchase journeys provides insights on how humans make buying decisions buff.ly/kyJP4Iv #B2BMarketing

NielsenIQ's "CMO Outlook: Guide to 2026" explores major issues facing CMOs buff.ly/kyJP4Iv #B2BMarketing

Recent research by Benchmarkit identifies B2B brand vs demand marketing benchmarks buff.ly/kyJP4Iv

[Research Round-Up] Three studies discuss B2B marketing benchmarks, a CMO outlook, and how humans decide buff.ly/kyJP4Iv #B2BMarketing

[Research Round-Up] Three studies explore B2B marketing benchmarks, a CMO outlook, and how humans decide buff.ly/kyJP4Iv