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You can grow an agency your way; with quality, humility and passion at its heart.
Do great work and let it speak for itself. No hard selling, spamming or soulless promotion. Generate demand and show your stuff with creativity and integrity.
Never copy but understand the path the agencies you admire took. Take inspiration, innovate and draw your own map.
Your instincts around the frameworks, courses, tricks and hacks is correct. Growing an agency isn't as easy as that.
It becomes easier if you do it the hard way.
You’re called the founder for a reason. Your hands are on the wheel and your job is the cornerstones. Learn. Change things. Create your next set of problems.
Occupy the places where choices are hard and no-one - let alone you - is ever completely satisfied.
If you commit to the hard way, anything is possible.
The agencies you respect aren't fundamentally different from you. They don't have a secret recipe. They faced everything you are facing and they have just as many headaches now. They just got better at hiding it.
The gap between you isn't insurmountable. Big budget high profile work isn't harder to do - it's harder to be trusted to do.
Trust takes time.
But time is plentiful. You have more than you need if you're patient.
Patience means consistently showing up until opportunity arrives. The longer you wait, the bigger it will be.
You must also be accountable to using time well.
Accountability isn't for beating yourself up. It's noticing everything in your control and committing to improve.
This is big growth with a small "g". Consistent and sustainable. Sticking around and avoiding and burnout. The less stoic will give up, and it will be just you left.
This isn't a compromise. This is how true growth works. The details will change but reputation and relationships are the bedrocks of every business success story.
Build them and you'll be robust enough to ride out the storms. As long as you've got energy there will be a way forward.
And then, of course, there's money. Money is an outcome. A must-have vanity metric. It's out there, so go get it, but don’t grab at it and miss the bigger opportunities ahead.
The real reward is growing in a way that gives you space to learn, improve and enjoy the ride. It's the potential in what you're creating and the pride in what you've achieved.
My agency was more than a job, it shaped my life.
Dear Agency Founder exists to share what I found interesting and important.
I want to validate that if you're doing it with integrity, you're doing it right.
Together we can think big and take the next small step.
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