George Barrow
2.4K posts

George Barrow
@georgebarrow
Journalist | International Van of the Year & Pick-Up jury | Find me in The Sun, Commercial Motor, What Van & others. Pics of cars, trucks and vans (sorry)
Surrey Katılım Eylül 2010
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@richardaucock @au_tom_otive @KiaUK Thank you @au_tom_otive and @richardaucock can honestly say it was an absolutely doddle!
Easiest thing I’ve ever done 😂😩
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@au_tom_otive @georgebarrow @KiaUK Brilliant stuff, @georgebarrow - this is such an outstanding achievement!!
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Back in 2015, I moved from a little village near Peterborough to London for my dream job. Ferrari had called my name and I left home without a backward glance.
Within a year of working at HRO Ferrari, the social media I was tasked with running had exploded over Instagram. I was in fierce (but friendly) competition with Lambo our sister dealer. They fought back with the ferocity that the brand is known for but my frankly ridiculous dedication led to it being the most followed official dealer anywhere on the planet, of any brand. It changed my life and taught me so much about organic growth.
The biggest lesson I learned was that your growth isn’t entirely about what you are saying yourself but equally as important is what other people are saying about you.
Welcome the infamous London spotters.
Their mass reach at the time was well
into the millions and yet brands around the world weren’t interested. Seen as kids with cameras but what they didn’t see and what most people dismissed out of hand were how tenacious and clever these guys (and some girls) were.
Learning photography and videography on the streets meant that they got really good really fast and because of London’s population of Supercar owners, it was like shooting fish in a barrel. You may know of the real OG spotters, people like TFJJ, Alex Penfold, Shmee150, Supercars of London, Alex Babbington, Seen Thru Glass and my other half Horsepower_Hunters or Tommy to me.
I arrived on the scene with an unlimited passion for Ferrari and the support of my manager and the brand. My first mission was to locate local content creators and after analysing the data I knew the spotters were overlooked and would relish the opportunity to photo brand new Ferraris. The perfect mutually beneficial arrangement, I had the cars and they needed the content. What I didn’t account for was how incredible these people are. You could put any car in front of them even bizarre one-offs and they could tell you the car, the owner and any other titbit of information you could ever want or need.
Geek doesn’t cover it, they are encyclopaedic.
Step forwards 10 years and they are driving the cars that they ran after.
Brands are recognising their unique voice - you can’t buy them, if they think it’s a shit car they will say it’s a shit car. But that kind of dedication, of passion, of knowledge always leads to success of some kind.
I am an honorary boy in this strange little world, useful contacts have become firm friends and at the end of this year, I guess I will be marrying one of them.
So this car isn’t just a very silly Audi but it represents a decade of work. The summation of countless days, weeks, months and years of pushing the envelope, of not stopping when others would have.
Because the spot never stops.
In a sea of grey, soulless cars that whisper, this was the moment to snag a ridiculous, bright metallic orange V12 that roars.
@HP_Hunters 🧡



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@HagertyUK Utter NSFW filth (not suitable for workvans) - begins checking camera reel for van filth 👍🏻
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