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Gera Ferrero
901 posts

Gera Ferrero
@geraferrero
creative strategy for dtc brands spending $50k/mo - running ops @jpegsmafiax - over $1.5 million generated for brands
Katılım Nisan 2020
644 Takip Edilen883 Takipçiler

$100M in meta ad spend has taught me one thing.
It's not about better creatives.
It's not about testing volume.
It's not about the lander.
👇 Here's the only formula you'll ever need:
Low volume high quality emotionally driven pain point video ads + great lander that matches the ads = print
Once 1 video ad starts scaling, iterate it and make retargetting static ads.
You are welcome.
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@quinnslcm I've seen ads from past Cyber Monday still running since this day and it's literally a winner lol
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reflections: a short film about doing the work when nothing's working
for anyone in the middle of building something nobody can see yet.
filmed in marbella over a weekend.
youtu.be/vvVGRAJbiDo?si…

YouTube
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Pay attention to the structure of this @Hismileteeth ad, one of the best you will ever see.
- Negative hook spikes curiosity
+ Show product instant effect
- Second hook keeps retention
+ Scarcity announcement & education
- Main character testimonial plus others
+ Offer "$2.50 for teeth this bright? unreal"
- Scarcity CTA right after offer
Check how the clips, editing and structure of this video makes you watch from start to finish.
You get entertained, educated, and sold. Its a brilliant masterpiece. I rewatched it 10x times already. Fuck ecom guru courses. Study this.
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Gera Ferrero retweetledi

"just made a static ad using ai"
cool. here's a 30.72x ROAS static ad with $1,270 spent. made by @jpegsstudios . your ai / non ai creative isn't the problem. your creative strategist is.

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three ads for @snifnyc.one sells attitude, one sells indulgence, one sells the unexpected. every fragrance has a personality and every ad matches it.

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