Germán
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🥤 The high cost of a cheap drink: Mexico's struggle with soda.
Every year, 50% of all Mexican deaths occur due to one of 3 leading causes of death, all highly correlated with soda consumption: high blood sugar, high blood pressure, and obesity. To illustrate the importance, these deaths — 400K in total — represent 12x the number of annual homicides.
Of course, soft-drink consumption is not the only contributor to these deaths, and no company should be directly blamed for them. Low-nutrient street food, processed foods, high sugar content, lack of access to clean water, and low physical activity contribute to the leading causes of death (also correlated with low levels of education). However, soda consumption is one of the most significant contributors, especially in southern Mexico, where a soft drink is often more available than drinking water. Coke has become so entrenched in the culture that it’s now used in some religious ceremonies, basically replacing Holy Water— for more on that, check out this insightful documentary by Unreported World.
Slowly, the country has begun to take small steps to address the obesity epidemic. For example, it recently introduced very noticeable food labels to increase awareness, but much remains to be done. Restricting soft-drink sales to kids could be a step forward, as well as banning family-sized 2L bottles from stores. Perhaps Mexican policymakers could learn a thing or two from their European counterparts, whose leaders have taken a more holistic strategy to combat the growing obesity problem.

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Tqm, Mexico. Nunca cambies
Andrés Manuel@lopezobrador_
Nunca voy a olvidar que el poder es humildad, pero déjenme presumirles —aunque se enojen mis adversarios, que no enemigos— que hoy apareció que fuimos en el mes de agosto los realizadores de transmisiones en redes sociales más vistos de habla hispana. Y, ya encarrerados, ahora les comparto nuestro nuevo canal de WhatsApp: bit.ly/WhatsAppAMLO
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Starbucks annual sales is ~$40B across 37k+ stores.
At such scale, it’s very profitable to shave a few seconds off each order.
Per Bloomberg, Starbucks would make an extra ~$900m a year if each store served 5 extra patrons per day.
That’s why Starbucks is spending $450m on a new bar setup called Siren System (video below), where the key ingredients — dairy, pumps, caffeine, ice — are placed in a new optimized counter.
Take a Mocha Frappuccino:
▫️Under the existing system, it takes 16 steps and 87 seconds
▫️Under Siren System, it will be 14 steps and 36 seconds.
There are currently 383 billion potential drink combinations at Starbucks. And orders have gotten so ridiculously elaborate, that the average wait time is 5 minutes.
Why does Starbucks put up with the extra? Cause “extras” on the order are worth $1B a year.
For people like me — who just want a simple black Trenta iced coffee — it’s kinda annoying.
The Siren System will be in 40% of US stores by 2026. Can’t wait for the full rollout to more efficiently put caffeine down my skull.
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“We wanted flying cars, instead we got 7 Twitter clones.”
Andy Allen@asallen
Gotta say, it feels like we missed an opportunity to reinvent social. Can you tell them apart?
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