STAT Search Analytics

When it comes to AI search, habits have changed, and it’s vital to track much longer search terms. A good place to start is our prompt generation tool. It produces plausible prompts, with a wide range of intents, from topics that users provide — a great place to start!

Ranking #1 doesn't mean searchers see you. SERP features now occupy a significant portion of the page before users ever reach organic results. In some verticals and for certain intents, the top organic result sits well below the fold. That means you could be doing everything right from a ranking standpoint and still have near-zero visibility with real searchers. STAT's Sr. Search Scientist Tom Capper analyzed pixel height data across thousands of search results to map exactly where organic results and SERP features land on the page, and the findings reshape how you should think about organic strategy. Join the free webinar: hubs.li/Q04f_LDV0 #SEO #EnterprisesSEO #SearchVisibility

Based on our recent research, it’s clear that traditional SEO tactics won’t quite cut it for AI search. The good news? You don’t need a completely new strategy, you just need to adapt your existing tactics.

Traditional search results and LLM prompt responses require very different playbooks. While prompt responses bear some similarities to a standard SERP, there are also stark differences — which we examine here: bit.ly/42GSIXG 🔗

Measurement for AI search looks very different to traditional search. Without clear ranking positions, your best benchmark is the performance of your competitors — keep a close eye on them to understand which search terms they’re getting visibility from 👀

Behind every search query, there’s a motivating factor. 🎂 Buying the perfect birthday gift 🏦 Getting to your bank’s online login 📍Finding the nearest restaurant Step 1 is identifying that motivating factor for your content. Let's get started: bit.ly/3TzDpeP

@THCapper in action at @brightonseo #brightonseo #seo

@MLforSEO @brightonseo How long can organic go? Insightful take by Tom Capper from @Moz: Position #1 is unlikely to be traditional organic, but it’s still important marketers care about visibility. 🎯 Part of the solution? Impression size matters. Confidently converge AI and SERP traffic.

@cameronjonesweb @Moz 👏👏👏

7/10 at the @moz agility test (equal second so far) #brightonSEO

Day 1 of #SEOWeek, completed ✔️ Great chats, fresh insights, and very good coffee! We’re back for day 2, recharged and ready. Thanks to everyone who grabbed a cup, we’re loving seeing our logo make the rounds. Looking forward to day 2 of search, strategy and great sessions 🚀

Feeling stuck on what to create next? Let SERPs, customers, and competitors do the heavy lifting. This quick guide shows how to turn raw data into real content inspiration 👇

The brands coming out on top in AI search aren’t necessarily the most clickable — they’re the most present. To make sure you’re measuring what matters in this new landscape, we’ve broken down exactly how to adapt your measurement framework. Check it out: bit.ly/3NAp96s

Behind every search query, there’s a motivating factor. 🎂 Buying the perfect birthday gift 🏦 Getting to your bank’s online login 📍Finding the nearest restaurant Step 1 is identifying that motivating factor for your content. Let's get started: bit.ly/3TzDpeP

While traditional search isn't disappearing, AI search is only going to increase in relevance over time — so you should start measuring your performance. Much like your search strategy, your measurement strategy will need some tweaking, so here’s how: bit.ly/3NAp96s

Want to go even deeper? 🤿 We’ve got the entire playbook right here: bit.ly/4nlgMZx

Put smart keyword segmentation and share of voice together and you’ve got an unparalleled look into your competitive landscape. You’ll be able to spot who’s creeping in on your SERPs and begin working to push them back out 🙅

Managing SEO at scale means juggling a lot. So much data, so many competitors. And somehow, some way, someone always sneaks into your SERPs. So let’s catch them in the act. Enter: keyword segmentation and share of voice 🧵