STAT Search Analytics

Don't forget to stop by the @getSTAT and @Moz booths today! We have a lot of amazing new features to show you and can't wait to chat. Come talk to the team and see some of our newest releases.

@Moz @THCapper @THCapper suggests leveraging rich snippets to help maximize organic real estate. @Moz #mozcon

Good morning, New York 🌞 #MozCon

When it comes to AI search, habits have changed, and it’s vital to track much longer search terms. A good place to start is our prompt generation tool. It produces plausible prompts, with a wide range of intents, from topics that users provide — so it’s a great way to begin!

Traditional search results and LLM prompt responses require very different playbooks. While prompt responses bear some similarities to a standard SERP, there are also stark differences — which we examine here: bit.ly/4aFVvot 🔗

SERPs aren’t one-size-fits-all. Some features barely show overall, but dominate specific industries — even prominent features like local packs vary by niche. TL;DR: tailor your SEO strategy to your industry + keywords. What matters depends on where you compete 💡

AI search is moving the goalposts. Traditional SEO chases clicks. GEO chases brand mentions. Your brand doesn't need to be the citation in a prompt response, it needs to be the recommendation. In the age of AI search, your focus should be on visibility rather than traffic 💡

Tom Capper at Search 'n Stuff London: the SEO funnel has changed. AI and shifting user behaviour mean strategy needs to cover the full journey, not just rankings. #SearchNStuff #SEO #AISearch

Thinking about which AI Mode feature you’d like to appear in? Consider which features are the most visible. Brand visibility is key to success in AI search and getting mentioned in responses should be your main goal. Get the data to inform your strategy: bit.ly/4aLVNdq

In AI search, differentiating between mentions and citations is key. Mentions are when your brand appears in a response, while citations are when your content is used to help generate a response. To get the full details, head to: bit.ly/42GSIXG

Here are the tactics to prioritize if you want to show up in AI search 👀

AI search is changing how people discover your brand online. If your content strategy is still focused on traditional SEO, you could be missing opportunities to appear in AI engines. Now's the time to start thinking about GEO 👇 bit.ly/4xAs8xy

And that’s a wrap on SMX Boston! A big thanks to everyone who stopped by our booth, we had a blast connecting with you all. We’ll see you next time 👋

Hey, SMXers! Did Tom leave you with burning questions or wanting more? Good news — he’ll be at our booth from 2:30–2:45 p.m., ready to dive deeper into his thoughts and continue the conversation 🤔

@THCapper is taking the stage today at SMX Boston 🎤 He’ll cover: 📈 Maximizing SERP visibility beyond rankings 🔍 Smarter keyword targeting 🏷️ Structured data + rich results strategy 📊 Modern SEO measurement + tracking 📍 Grand Ballroom A 🕒 11:30 am See you there!

Your rankings may be holding steady, but is your visibility? Stephanie Cheung of @getSTAT shows how SERP features and AI Overviews are reshaping search performance, and how to uncover the visibility insights that actually drive traffic and results. #SMX #SEO #AISEO

We’ve officially landed at SMX Boston 🎉 Come find the STAT team for live demos, swag, and plenty of search talk over the next few days. And don’t miss Stephanie’s session, she’ll be unpacking why rankings can rise while traffic falls. 📍 Grand Ballroom C 🕒 3:15 pm

The fact of the matter is AI search is only becoming more relevant as time goes on. So now is the time to start measuring, to get a better understanding of your baseline and how you compare to your competitors. To get started, check out these tips: bit.ly/4dIXMBg

Psst. If you missed @sejournal's webinar with @THCapper on what pixel data actually reveals about your brand’s visibility — you’re in luck. Peep the recording here: bit.ly/4e3iNph

Visual SERPs are on the rise, which can only mean one thing: good photography is essential. Not only does it appeal to users, it’s also important to Google — so it’s time to make sure all your images are looking fresh and up to date 📸