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Flockler

@getflockler

Flockler helps marketers gather and display social media feeds on websites, mobile apps, intranets, and digital screens.

London, UK Katılım Nisan 2010
2.8K Takip Edilen2.2K Takipçiler
Flockler
Flockler@getflockler·
Moderation workflows built for websites don't automatically transfer to live screens. When a social feed is running at a conference or ceremony, the queue moves in seconds. The room sees it before the moderator does.
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Flockler
Flockler@getflockler·
A screen in the student union. A social wall at the ceremony. A display in the alumni centre. Same content pool, different audiences, different contexts, all running simultaneously. The workflow that works for one surface rarely scales cleanly to four. #HigherEducation #MarTech
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Flockler
Flockler@getflockler·
@bayer04_en first Bundesliga title. Thousands of fans. Thousands of photos never posted online. A year later, a campaign collects them. Custom forms reaching content that social aggregation can't. Personal moments that matter, finally somewhere to live. #SportsMarketing #UGC
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Flockler
Flockler@getflockler·
Collecting customer content is the easy part. A testimonial might need to appear on the homepage, a product page, event screens, and a campaign landing page, each with different layouts. If every display requires rebuilding, scalability breaks.
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Flockler
Flockler@getflockler·
Social aggregation only captures what's publicly posted. Contest entries. Testimonials. Event photos. Employee stories. This content never makes it to Instagram or X, but it's often exactly what brands asked for. No infrastructure to collect it. No way to display it.
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Flockler
Flockler@getflockler·
Customer photos as decoration? Raffaello Rossi uses them as inventory. Every photo tagged. Every piece clickable. The person wearing it becomes the product photography. Styling inspiration → direct purchase. No searching. No friction. #ShoppableFeed #Fashion #SocialCommerce
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Flockler
Flockler@getflockler·
Most UGC stops at display. Content gets aggregated, moderated, embedded, then sits there as passive proof. The gap? Customers click, find nowhere to buy, and drop into research mode. Research mode kills momentum.
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Flockler
Flockler@getflockler·
Yacht charter bookings aren't impulse decisions. Customers need validation before committing. Pitter Yachting puts Google Reviews where decisions happen, not buried, not elsewhere. Right there at the point of consideration. #Tourism #CustomerReviews #SocialProof #TravelMarketing
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Flockler
Flockler@getflockler·
Every page needs reviews displayed differently. Homepage carousel. Product sidebar. Pricing testimonials. Checkout trust signals. Most tools offer one embed and expect your layouts to adapt. Templates break. Reviews end up in the wrong place.
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Flockler
Flockler@getflockler·
When those sources live elsewhere, you're asking them to pause, go hunt for validation, and hopefully come back. Most don't tell you they're leaving to verify. They just do.
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Flockler
Flockler@getflockler·
Agencies don't get questioned on moderation at launch. They do 6 months later. "Why is this post still live?" "Who approved this in March?" Without an audit trail it's guesswork. With the right infrastructure, it's straightforward. #SocialMediaMarketing #MarTech #MarketingOps
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Flockler
Flockler@getflockler·
Moderation isn't one-size-fits-all. Manual makes sense for live displays, high-stakes events, sensitive brand moments. But multiple feeds, recruitment campaigns, and agency portfolios create different challenges, what worked early starts to slow things down.
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