Use this formula to a/b test:
1.Pick one product + two different video hooks.
2.Post both videos 24 hours apart.
3.Track watch time, CTR, and conversions.
4.Double down on the better-performing angle.
Winning hook formula for virality:
1. Shock value (out of context is good, but make sure the viewer still knows what the video will be about in the first 1.5 seconds)
2. Topic of video
3. Open a curiosity loop (like a before/after transformation. If someone sees a before, there’s a higher chance they’ll stay for the after because their brain wants to know how that loop ends.)
Your reminder that Payper lets you double dip your earnings as a creator on TikTok by paying you per view as you also earn your affiliates commission
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UGC content is supposed to be imperfect like a friend FaceTiming a friend
if it’s too perfect, it’s not trustworthy and triggers sales resistance because it looks like an ad.
THIS is what people are talking about when they say “sell with emotion.”
Understand what people REALLY want.
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Your Action Plan
Stop selling features and benefits.
Start asking:
- How does this increase their sexual marketplace value?
- How does this protect their loved ones?
- What fear can I create that this solves?
Master these 3 triggers and you'll never struggle with conversions again.