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Popsixle

Popsixle

@getpopsixle

Popsixle solves Meta's signal loss problem caused by iOS14 and lets you take back control of your ad performance.

Katılım Eylül 2022
7 Takip Edilen107 Takipçiler
Paul Han
Paul Han@paulhan_23·
anyone has a solution to meta health ban? would appreciate the sauce
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Joe Putnam
Joe Putnam@JosephPutnam·
How does everyone feel about @getpopsixle? Does it help improve Meta ad results or nah?
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Jordan West
Jordan West@jordantwestecom·
Who has the best CAPI connector and why? 🤔 Genuinely curious - I've talked to so many recently and am unsure what moves the needle📌
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Popsixle retweetledi
Noah King
Noah King@digitalnoah·
I'm excited to share @getpopsixle's latest event support now includes even more granular, custom data: 🍭 New vs Return Customer Segmentation 🍭 Lifetime Order Count 🍭 Lifetime Customer Value
Noah King tweet media
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Popsixle
Popsixle@getpopsixle·
@jordantwestecom @cmikulin Its typically not about time as much as its about event volume. Machine Learning models need 100 to 1000 (Purchase) events to get trained up. For some that takes hours, for some that takes weeks.
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Chris Mikulin
Chris Mikulin@cmikulin·
For those that moved to Blotout, how long was it until you noticed a difference in performance? I’ve been digging in deep into their product and love what I’m seeing.
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Popsixle
Popsixle@getpopsixle·
@rokhladnik @philkyprianou No signs of this impacting Popsixle events for Shopify site installs. Thank you for flagging @rokhladnik . If you have any other specific info you can share, we can look into this even deeper.
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Rok Hladnik
Rok Hladnik@rokhladnik·
@philkyprianou I don't use Elevar or Popsixle but we do have a couple of stores that have custom/manual ones. And they got affected. Native Shopify ones seems okay so far.
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Rok Hladnik
Rok Hladnik@rokhladnik·
Check your custom pixel + CAPI integrations on your stores A lot of ours got broken on Friday resulting in a lot of either missing events or events not being deduplicated and over reported in ads manager Good morning team ☕☕☕
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Popsixle
Popsixle@getpopsixle·
The question everyone wants to know: How much should I be spending on Facebook ads? We partnered with Intensify to dissect this question and provide some clear recommendations. Click the link for more! buff.ly/44C2wRI
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Popsixle
Popsixle@getpopsixle·
Trust Facebook's reporting? Hear us out. Check out our newest product update, The Attribution Accuracy Dashboard. This visualization (the 1st one) is not just informative, but it is the first step in regaining control of your ad account. Happy 4th! buff.ly/3JAAdek
Popsixle tweet mediaPopsixle tweet media
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Popsixle
Popsixle@getpopsixle·
A 2023 Necessity: Pairing creative variations with real-time data harnesses the full potential of Facebook’s Machine Learning. Great data will train Facebook’s system to pinpoint customers likely to buy, not just browse. buff.ly/46EiVXV
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Popsixle
Popsixle@getpopsixle·
@ecomm_cowboy Yes - but it's going to destroy tracking of SMS/email and possible native app tracking only. Should only impact Google/Meta ads less than 1% of the time if end users are in Safari Private Browsing when clicking the ads
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Ecomm Cowboy
Ecomm Cowboy@ecommcowboy·
Is iOS 17 going to destroy tracking?
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Popsixle
Popsixle@getpopsixle·
Popsixle CEO, Noah King, joined TagHero's Tech Roundtable to discuss iOS17's privacy changes. Should this be something marketers need to worry about? 😅 Check out the full conversation below: buff.ly/3Xp4ti1
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Popsixle
Popsixle@getpopsixle·
In a world shaken by iOS14, the introduction of iOS17 has sparked panic. We wrote a detailed post that explores why iOS17 should have little to no impact on Facebook/Meta ads. popsixle.com/articles-podca…
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Popsixle
Popsixle@getpopsixle·
@JoshLachkovic Josh - spot on second guess. Sum(spend) / Sum(purchases) for each day. Then average 7 day periods to determine the weekly steps in the graph.
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Josh Lachkovic
Josh Lachkovic@JoshLachkovic·
@getpopsixle How do you measure this data? Are you looking at % relative change for each individual account? Or summing all spend across all accounts and dividing by all purchases across all accounts Or averaging account CPAs?
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Popsixle
Popsixle@getpopsixle·
Facebook ad costs are something every brand should be tracking closely. We analyzed $30M in spend across 250+ ad accounts. We've seen CPAs for eComm brands go up about 8% over the past 6 weeks. What are you seeing with your brand?
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Popsixle
Popsixle@getpopsixle·
You need to set up a Facebook Conversions API connection to fix poor ad performance caused by iOS14. But after setting up the connection, many people don’t see the results that were expected. Learn why here - buff.ly/3QDkePb
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Popsixle
Popsixle@getpopsixle·
With a well configured Conversions API connection, your site isn’t impacted by iOS14 data loss or ad blocking technology. You can expect to see improved ad performance, more consistent performance, and more accurate attribution. Why? Find out here - buff.ly/3ZBEmoG
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Popsixle
Popsixle@getpopsixle·
Installing a Facebook tracking pixel seems simple and easy, but there are many setup problems. In the first of a series, we guide you on what to do if your Shopify store has duplicate pixel installations. buff.ly/3kKGdHU
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Popsixle
Popsixle@getpopsixle·
Sending data from your website back to Facebook is so critical to a successful ad campaign. A Conversions API is the best way to do this for several reasons. buff.ly/3ZBEmoG
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Popsixle
Popsixle@getpopsixle·
Not all Conversions API connections are equal. Here are the most common setup problems that occur when brands install the Facebook Conversions API - buff.ly/3QDkePb
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