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The pivotal Spree Commerce 5.4 release is out: a 10x faster REST API, a TypeScript SDK, a Next.js eCommerce storefront, and built-in AI tooling: spreecommerce.org/announcing-spr… Prototype today. Go live within days. Congrats to @damianlegawiec and the entire team. Some context to their achievement below. THE DEVELOPER STORY: A production-grade REST API with a TypeScript SDK and a Next.js eCommerce storefront ship as a single, deployable stack: ✅ TypeScript storefront teams fork the starter and ship within days. ✅ Mobile teams generate Swift or Kotlin clients from the OpenAPI spec. ✅ SaaS platforms call the REST API from whatever backend they already run. THE BUSINESS STORY: Launch cross-border eCommerce, multi-vendor marketplaces, and B2B commerce with a smaller team, shorter time to market, and a fraction of the upfront investment that custom builds demanded a few years ago. WHY IT MATTERS: 82% of developers evaluate new tools based on how quickly they can get a working prototype running. This latest Spree release lowers that barrier to near zero: one-command scaffolding, AI-native development with AGENTS.md, and multi-architecture Docker images. What can you build with Spree Commerce 5? ✅ Multi-store and cross-border commerce ✅ Multi-vendor marketplaces ✅ B2B wholesale portals ✅ Multi-tenant platforms Spree Commerce Enterprise Edition adds marketplace automations, advanced B2B, multi-tenancy, and enterprise security and support. Check out Spree Commerce 5.4: spreecommerce.org/announcing-spr… Try Spree for free: npx create-spree-app@latest my-store #ecommerce #opensource #headlesscommerce #nextjs #b2bcommerce

@spreecommerce 5.4 is out! This release turns Spree into a language-agnostic commerce platform. Here's what shipped: A brand new REST API designed for building headless storefronts - 10x faster than the previous one, with improved security (built-in rate limiting, idempotency, publishable keys) and Stripe-like developer experience. A fully typed TypeScript SDK to make it easy and predictable for developers to work with. No more guessing at API shapes. Next.js Storefront — Production-ready starter kit powered by the new API and SDK. Not a demo — an actual starting point for real builds with excellent performance and SEO, with multi-region support and Stripe payments. Payment Sessions API — Thin wrappers for @stripe , @Adyen , @PayPal , and other payment providers. PCI-compliant, supports credit cards, off-site payments, bank transfers, wallets, and buy-now-pay-later methods, and webhooks. Full-text search with @meilisearch provider by default. 100k SKUs? Millions of SKUs? Not a problem, excellent performance plus great search experience (also with faceted search and recommendations) available out of the box. Multi-language and multi-region. Every market can have its own currency, payment methods, shipping rules, and translated content. New Spree CLI for super-fast project setup and management. Try it now: npx create-spree-app@latest my-store

6 agentic commerce protocols in the past 12 months have one pattern in common: ACP from OpenAI & Stripe, UCP from Google & Shopify, TAP from Visa, MCP from Anthropic, A2A + AP2 from Google. Every single one assumes a commerce platform exists underneath. They define how agents talk to commerce. They do not replace it. That's not a niche pattern. That's the foundation of the next economy being built in the open, right now. AI agents can recommend products, compare prices, and answer buying questions. But they cannot manage catalogs, orchestrate multi-gateway payments, calculate taxes across jurisdictions, or handle returns. Commerce is not a feature you bolt onto a chatbot. It's an infrastructure layer with nine interlocking capabilities that took decades to build. This is the Stripe parallel. Stripe defined how apps talk to payment infrastructure. These protocols are defining how agents talk to commerce infrastructure. The protocol layer creates massive value, but only because the infrastructure beneath it already exists. The platforms with complete REST APIs and machine-readable documentation are natively compatible with every protocol in this space. The ones relying on GraphQL-only interfaces or admin-panel-only workflows are architecturally excluded. Spree provides that layer: open-source, API-first, and purpose-built for the agentic commerce era. Complete REST API with OpenAPI 3.0 spec, AGENTS.md for AI context, MCP server, and every commerce operation accessible programmatically. Features get replicated. Infrastructure gets adopted. Here's the full breakdown on the Spree blog, including what AI agents actually need from commerce infrastructure and why OpenAI couldn't build it with $13 billion: spreecommerce.org/commerce-as-th… #ecommerce #opensource #ai #agenticcommerce #headlesscommerce #composablecommerce #api

#eCommerce Meta tried it. Google tried it 3 times. Twitter, Pinterest, Snapchat, TikTok. Now OpenAI tried it too. All failed. Why? Every big tech company in the last decade has attempted to own the the shopping experience and checkout. Every single one failed. Here's why. Meta — 5 years, billions invested, forced merchants onto native checkout, then abandoned it entirely in 2025. Google — Shopping Express, Buy on Google, Shopping app. Three attempts, three kills. Twitter, Pinterest, Snapchat — remember buy buttons? Pinterest had 10,000 merchants. Major retailers saw fewer than 10 purchases per day. TikTok Shop — spending billions and still fighting fulfillment disasters and seller backlash. Then OpenAI. No sales tax system. No fraud detection. 4% merchant fee stacked on top of existing processing costs. Out of millions of Shopify stores, about 12 integrated with ChatGPT's Instant Checkout before the feature was killed. Forrester's analyst said she was "shocked at the promises versus reality." The market's reaction was instant. The day the news broke, Expedia surged 12%. Booking Holdings gained 8%. Wall Street was saying: AI commerce disintermediation was overblown. The pattern is always the same. Whoever processes the payment becomes the merchant of record. That's the prize that drives repeat business and data ownership. But it also means owning refunds, fraud, tax compliance, customer service. Commerce is a full-time business. Big tech wanted the data and the business. But not the complexity. Commerce isn't a feature you bolt onto a chat window or a social feed. It's infrastructure. And infrastructure demands a dedicated commerce engine — like Spree. A deep dive into every failure — with the latest OpenAI fallout — in this blog post: spreecommerce.org/commerce-is-in… #opensource #marketplace #agenticcommerce

OpenAI Just Blinked: Nobody Seems to Want to Shop or Sell Inside ChatGPT. Here's why... Just 6 months after announcing OpenAI's vision of customers buying anything directly inside a chatbot, the company is quietly retreating — routing purchases through integrated retailers instead. Customers wouldn't buy - they were just browsing. Only ~12 (twelve) merchants out of millions on Shopify went live. OpenAI hadn't even built sales tax collection as of February 2026. We've built commerce & marketplace infrastructure at Spree for 15 years, and none of this surprises us. Here's the part the coverage is missing: Not every product can support an AI middleman. Chatbot or marketplace, the category math is the same. It's all mapped it out in the carousel: 1) AI takes all: insurance, SaaS, travel, cars. High margins, complex comparisons. Brokers and classifieds — your days are numbered. 2) AI discovers: gifts, fashion, beauty, home decor. Great discovery engine. But the transaction still lives on the commerce platform. 3) AI too late: groceries, staples, replenishment. Amazon and Walmart already own this. There's no discovery moment for AI to insert itself into. 4) AI too expensive: electronics, appliances, commodity hardware. A 4% AI tax on a $15 HDMI cable? The math doesn't work. The real question was never "Is AI shopping the future?" It was always "Which products can afford it?" OpenAI tried to own the full checkout — inventory, tax, fraud, payments, shipping, returns — and hit a wall on the basics. Commerce is infrastructure, not a chat feature. The next wave won't be chatbots replacing storefronts. It'll be AI-powered marketplaces built on flexible, open infrastructure — where the merchant controls the integration, the data, and the economics. If you're running the margin math on your own categories, we'd love to hear what you're seeing. Save this for your next platform strategy discussion. #ecommerce #opensource #agenticcommerce #marketplace #ai

In case you've missed the drama: Next.j vs vinext. Vercel vs Cloudflare. Winners: Claude and all the frontend dev teams paying $$$ for Vercel hosting. Here's what happened: Cloudflare just dropped vinext, an open-source replacement for Next.js - the leading frontend dev framework used by the likes of Nike, TikTok, Hulu, Notion, Target. One engineer. One week. Built with AI. Already running in production on CIO.gov. The benchmarks are hard to ignore - 4.4x faster production builds, 57% smaller client bundles, and 94% of the Next.js 16 API surface covered out of the gate. Vercel's founder Guillermo Rauch fired back immediately - first with a "Migrate to Vercel from Cloudflare" marketing page, then by disclosing seven security vulnerabilities in vinext, including two critical ones. It's a full-blown infrastructure war now. Here's the context that makes this matter: Next.js became the industry standard for frontend development. But Next.js and Vercel are deeply intertwined. The framework is open-source, but the deployment experience is optimized for Vercel's platform. That created a soft vendor lock-in that's been quietly frustrating frontend teams for years. And Vercel isn't cheap. Developers openly talk about waking up to surprise $20K+ monthly bills. Meanwhile, Cloudflare offers comparable hosting for free or near-free. As one commenter put it: the price-to-performance gap isn't even comparable. What vinext signals is bigger than one framework. It means the era of frontend hosting monopolies may be ending. Competition is coming - and it's coming fast, built by single engineers using AI tools like Claude. Will vinext dethrone Next.js? Too early to say. It's experimental and less than a week old. But the pressure it puts on Vercel to compete on price, openness, and developer freedom? That's already real. Every frontend team benefits when there's genuine competition in the hosting layer. Lower prices. More deployment options. Less lock-in. The framework wars are back, and this time the developers might actually win. One thing you can be sure of - Spree will support any TypeScript frontend through its high-performance API and SDKs. Whether you're building with Next.js today using our pre-built starter kit, or exploring vinext, Nuxt, SvelteKit, or whatever comes next - Spree's headless architecture means your commerce backend just works. Pick your framework. Pick your hosting provider. Your storefront connects to the same battle-tested engine underneath. That's what an API-first, open-source eCommerce platform should give you: freedom to choose your stack without re-platforming your business. If you're building a storefront on any modern frontend framework - or rethinking your commerce stack in light of all this - let's connect. #ecommerce #opensource #nextjs #vercel #cloudflare #vinext #frontend #headlesscommerce #webdev

The dirty secret of SaaS eCommerce: the moment your business model evolves, you're either migrating or duct-taping. Most B2B companies think adding a D2C channel means building a second store. It doesn't — unless your platform forces it. A manufacturer wants to sell direct to consumers alongside their wholesale accounts. A distributor wants to open a branded storefront without disrupting the B2B portal their buyers depend on. On most platforms, that's two separate instances, two product catalogs, two checkout flows, and twice the infrastructure cost. On Spree, it's one platform. Multiple stores. All your products, customers, orders under one roof. Your B2B buyers still log in and see their negotiated prices. Your D2C customers get the consumer-grade experience they expect. Same product catalog. (Different price lists, shipping costs and so on.) Same order engine. Same team managing it all. B2B wholesale? Native. D2C storefront? Native. Multi-store across both? Native. Not plugins. Not duct-taped add-ons. First-party modules that compose together on a single open-source foundation. The businesses winning right now aren't the ones choosing between B2B and D2C — they're the ones running both without doubling their infrastructure. If you're exploring how to add D2C to your B2B operation (or the other way around), let's connect — we'd love to hear what you're building. We recorded a short video walkthrough and wrote a couple of deep dives on this: 1) Why B2B companies are adding D2C on the same platform: spreecommerce.org/why-b2b-compan… 2) Multi-store eCommerce — how B2B businesses are expanding into B2C without doubling their infrastructure: spreecommerce.org/multi-store-ec… #ecommerce #opensource #B2B #D2C #multistore #composablecommerce #headlesscommerce #digitaltransformation

"We've outgrown our eCommerce platform." We hear this from enterprise teams every time we speak. And it's never about traffic or SKU count. It's about business complexity. They need B2B with customer-specific pricing, approval workflows, and gated storefronts. They need a marketplace with automated vendor onboarding. They need multi-tenant white-label stores for their distribution network. They need multi-region with localized tax, currency, and shipping rules. And every SaaS platform tells them the same thing: "There's a plugin for that." So they evaluate Shopify Plus. BigCommerce Enterprise. And they realize every complex requirement means another third-party app. Someone else's code. Someone else's roadmap. Someone else's breaking change on a Friday afternoon. That's not enterprise-grade. That's a house of cards with a monthly invoice. We built Spree Commerce Enterprise Edition for exactly these projects. B2B wholesale with buyer organizations and price lists? Native. Multi-vendor marketplace with automated vendor sync? Native. Multi-tenant SaaS with hundreds of independent stores? Native. Multi-store, multi-region, multi-currency? Native. First-party modules. Same team. Same codebase. Same enterprise support. And here's what changes everything: you can combine them. Marketplace + multi-tenant white-label stores for your top vendors. B2B wholesale + DTC on the same platform. Franchise network + international expansion with localized pricing and payment methods. One product catalog. One order engine. One admin dashboard. No re-platforming when the business evolves. Deploy on your infrastructure. Own your data. Security aligned with SOC 2 Type 2 and ISO/IEC 27001. And a dedicated go-live process with the Spree engineers who built the platform. If you're scoping a new enterprise commerce project, we recorded a video walkthrough and wrote a deep dive on exactly how this works: spreecommerce.org/spree-commerce… Let's connect — We'd love to hear what you're building. #enterprise #ecommerce #opensource #B2B #marketplace #API #composablecommerce #headless

Your in-house developer knows more about your business than any SaaS vendor ever will. Every bottleneck, every workaround, every edge case. That used to not matter much. Building custom eCommerce in-house addressing those issues was slow and expensive. Not anymore. AI coding assistants just flipped the equation. Claude Code, Cursor, Copilot — they turn domain knowledge into production code at a speed that was impossible two years ago. The person who knows why your B2B checkout needs a PO field triggering an ERP approval workflow? They can now build it themselves. In hours, not sprints. But AI-assisted development is only as good as the foundation underneath it. That's why we built Spree Commerce to be API-first, open-source, and AI-ready from the ground up. OpenAPI-documented Storefront and Platform APIs. An AGENTS.md file for coding agents. A dedicated MCP server so AI tools query real documentation — not hallucinated endpoints. Your developer tells Claude "add a webhook that syncs orders to our WMS" — and it generates working code grounded in Spree's actual architecture. Here's what makes Spree different from every SaaS platform out there: B2B wholesale? Native. Multi-vendor marketplace? Native. Multi-tenant SaaS? Native. Multi-store, multi-region, digital products? All native. Not plugins. Not duct-taped add-ons. First-party modules you can combine as your business evolves. DTC today. Add B2B next quarter. Open a marketplace next year. Expand internationally the year after. One platform. No re-platforming. And for teams that are stronger on backend than frontend — tools like Vercel's v0 generate production-ready Next.js storefronts from a conversation. Connect them to Spree's API. Deploy to Vercel. Iterate with AI. No SaaS will ever be as tailored to your business as what your own team can build on open-source infrastructure. The tools are ready. The platform is ready. If you're building something that doesn't fit neatly into a SaaS eCommerce template, let's connect — I'd love to hear what you're working on. AI-Aided In-House Development of Shopping Experiences Using Spree Open-Source eCommerce API and Next.js: spreecommerce.org/ai-aided-in-ho… #ecommerce #opensource #AI #agenticdev #B2B #marketplace #nextjs #composablecommerce

The biggest lie in eCommerce is that "there's an app for that." Here's what actually happens. You launch a DTC store. It works. Then you add subscriptions — now you need a plugin. You add wholesale — now you need a B2B plugin. You open a marketplace — another plugin. You expand internationally — more plugins, more configuration, more things that break at 2am. What started as a lean stack becomes a duct-taped patchwork of third-party apps you don't own, can't audit, and can't control. That's not flexibility. That's technical debt marketed as an ecosystem. We built Spree Commerce to work differently. B2B wholesale? Native. Multi-vendor marketplace? Native. Multi-tenant SaaS? Native. Multi-region, multi-store, digital products? All native. Not plugins. Not community add-ons maintained by a stranger. First-party modules built by the same team, tested against the same codebase, covered by the same enterprise support. Here's the real unlock: You can combine them. DTC + B2B wholesale on the same platform. Marketplace + multi-tenant white-label stores for your top vendors. Franchise network + international expansion with localized pricing, tax rules, and payment methods. One platform. One product catalog. One order engine. No re-platforming. That's what future-proofing your eCommerce stack actually looks like. If that sounds like where your business is headed, let's connect — I'd love to explore what you're building. Here's a deep dive on this: spreecommerce.org/future-proof-y… #enterprise #ecommerce #opensource #B2B #marketplace #API #composablecommerce #headless

January 2026 was a breakthrough month for software. And most people missed it. Incumbents toppling. "Buy vs Build" equation flipped. SaaS tax is no more. It's time to build! Claude Code now authors 4% of all public GitHub commits — up 42,896x in just 13 months. It'll hit 20%+ by year-end - SemiAnalysis projects. Software incumbents are feeling the heat. The sector lost $950 billion in market value since late January. ServiceNow down 28%. Salesforce down 26%. Intuit down 34%. The worst valuation compression since the dot-com bust. Why? AI isn't a feature anymore. It's a structural threat to SaaS services. But here's the part nobody's talking about. Ambitious CTOs are quietly delivering more product than ever before. Agent swarms working round the clock. Release velocity never seen in the history of software. Claude Code is 10x-ing deep tech know-how and hard-earned experience. It's a force multiplier that, in the hands of an experienced engineering leader, changes everything. And that levels the playing field for product teams with the vision to seize this moment. This is exactly what we've been doing at Spree. Spree 5 has shipped three major releases back to back — new Pricing Engine, deeper customization, enterprise-grade features — and the upcoming ones are even more pivotal. Spree is a purpose-built commerce platform for complex business models with native support for each — and all of them combined: B2B commerce. Multi-store. Multi-region. Multi-vendor marketplace. Multi-tenant. No bolt-ons. No layer cake. No patchwork of plugins duct-taped together. One platform that lets you combine these to match your exact business model. That's the unlock. Business model evolution like no other platform enables. If you're a CTO or founder rethinking your commerce stack — check out Spree and let's jump on a call. We'd love to show you why Spree might be the right fit for where your business is heading. #ecommerce #opensource #AI #b2bcommerce #marketplace #multiregion #spreecommerce

Announcing Spree Commerce 5.3 with Price Lists, Customer Groups and Events & Subscribers Engine spreecommerce.org/announcing-spr… Spree 5.3 Highlights: + New Pricing Engine (Price Lists) – B2B, Wholesale & Regional Pricing Made Easy + Customer Groups – Segmentation for Personalized Commerce + Events & Subscribers Engine – Infinite Extensibility Without Modifying Core + Order Adjustments & Order Promotions – Flexible Order Management + Admin Order & Customer Notes – Better Team Collaboration + Webhooks 2.0 with Admin UI – Enterprise-Grade Integrations + Tailwind CSS Admin Dashboard – Modern, Fast & Customizable + Admin Tables Component – Powerful Data Management for Developers What’s Next – Spree 5.4 Preview > New REST API — Built around simplicity, ease of use, and performance (around 10x faster than API v2!) > TypeScript SDK — Leverage the new API with great developer experience and type safety. > Next.js storefront starter kit — Powered by the new API and TypeScript SDK. > Multi-channel support — Build and manage a truly omnichannel experience. Stay tuned — Spree continues to push forward. Thank you for all your support for Spree Commerce open-source!

This is AI-xciting 😃 Spree Commerce 5.2 introduces a set of eCommerce developer tools, including AI integrations for @cursor_ai and @claudeai to streamline agentic coding workflows. This helps eCommerce development teams: 🎯 Get more accurate AI-generated code 🔁 Reduce inconsistencies and rewrites 🛠️ Keep codebases easier to maintain over time When combined with generators and automated tests, AI becomes a productivity aid rather than a source of technical debt. Learn more about how Spree boosts AI-supported #eCommerce development here: spreecommerce.org/developer-tool…

🧩 Metafields for eCommerce - for advanced filtering, search, comparisons, AI-driven recommendations, SEO and AI chat or shopping discoverability. With Spree Commerce 5.2 open-source release, metafields allow you to extend any model (eg. Products, Variants, Categories, Customers, Orders, Stores, Vendors) with custom attributes - without asking developers for help. These attributes can then drive: - Filter menus (e.g., “Show oak tables only”) - PDP detail sections - Product comparison or search tools - AI-driven recommendations (“Similar styles in walnut”) Read more about examples for 🪑 Furniture & Home Decor,👗 Fashion & Apparel, 🧪 B2B Industrial, Electronics, Supplies, 🏬 Marketplaces: spreecommerce.org/metafields-any…

Announcing Spree 5.2 — Faster Development, Deeper Customization & Enterprise-Ready Workflows spreecommerce.org/announcing-spr… ✨Spree 5.2 highlights: 💻Plenty of major developer-focused improvements: AI Coding Tool Integrations, Spree Generators, New Spree Installer CLI, Tailwind 4 in Storefront, Admin SDK Enhancements ℹ️Metafields allow you to extend Spree models (products, variants, customers, orders, stores, etc.) with custom structured data ⏩CSV importer for easier bulk catalog management 🌍Store Policies - a flexible new system for creating and managing store policies with multiple language translations for multi-region eCommerce 🎁Product Details Page (PDP) 2.0 - now uses the Page Builder for full drag-and-drop customization 📧Newsletter Subscribers - Spree now tracks newsletter signups natively and syncs them with Klaviyo Spree 5.2 continues the momentum of the biggest Spree release ever — Spree 5 — focusing heavily on developer experience, customization capabilities, and enterprise-level workflows. Curious what’s coming in Spree 5.3? It’s really exciting 🚀 Read the full announcement here: spreecommerce.org/announcing-spr… Thank you for supporting Spree Commerce open-source! ❤️

🚀 Spree Commerce Open Source: 15,000 GitHub Stars Making it #1 open-source eCommerce platform built with Ruby on Rails #4 eCommerce project on GitHub overall To everyone who contributed, starred, or helped someone on Slack — thank you! Hitting 15,000 GitHub stars is a celebration of the open-source spirit that has driven Spree since day one: collaboration, craftsmanship, and continuous improvement. ❤️ Thank You, Spree Community spreecommerce.org/spree-commerce…

A typical Shopify Plus store might depend on 20 to 30 third-party apps, each with its own codebase, billing cycle, and performance impact. What starts as convenience quickly turns into a fragile, costly, and opaque ecosystem — one that merchants do not truly control. This fragmented reality mirrors the microservices hell many software architects are now escaping — where supposed modularity leads to uncontrollable complexity. It’s no coincidence that developers are returning to the “Majestic Monolith” approach, favoring integrated architectures that are simpler to scale, debug, and secure. The Reality of SaaS: When “Simple” Becomes Complex: spreecommerce.org/shopify-vs-spr… By the way, that promotional video is over a decade old. I must say it aged very well.

ChatGPT Instant Checkout now allows US customers (77.2 million monthly) to buy directly through ChatGPT, so your business can: 1️⃣ get discovered organically for free, 2️⃣ convert chats into checkouts (for a small fee), 3️⃣ maintain full ownership of the customer relationship. This is a turning point and a must-have for any eCommerce business – just as SEO with Google. It's still early days and there are some limitations, but it's a game changer. ChatGPT Instant Checkout integration is available with Spree Commerce. More: spreecommerce.org/spree-commerce…

The Spree Commerce open-source community has just achieved an exciting milestone — 7,000 members in our Slack workspace! Join the community: slack.spreecommerce.org Together, we’re building the future of open-source eCommerce — one commit, one conversation, and one collaboration at a time. Thanks for supporting Spree Commerce open-source! ❤️ spreecommerce.org/spree-commerce…

We’re thrilled to unveil Spree 5 — our most feature-packed open-source release ever, including such free #eCommerce goodies as: 1️⃣ A new Admin Dashboard UX: boost your team's productivity 2️⃣ A no-code Customizable Storefront: raise conversions & loyalty 3️⃣ New integrations: no-code Stripe, Klaviyo and other integrations 4️⃣ Enterprise Edition use cases such as: Multi-Vendor Marketplace, Multi-tenant / White-label SaaS eCommerce 🚀 Full Spree 5 announcement here: spreecommerce.org/announcing-spr… ⭐ Thank you for supporting Spree Commerce open-source!