Giulia Maresca

I spent 22 years in fashion with visionaries like Christian Louboutin, Remo Ruffini, and Diego Della Valle—masters at understanding what people actually want. In Web3, I’ve met a few visionaries, but greed often takes over. It’s time to focus on creating products real people want to use.

IP is set to rise because it sits at the centre of how value is now created. Growth no longer comes from factories or inventory but from patents data software brands and proprietary know how. AI accelerates this shift by increasing the productivity of ideas while making ownership more important not less. Regulation is catching up. Courts and policymakers are reinforcing enforceability. Markets are starting to demand visibility. As capital looks for durable advantage it moves towards assets with legal protection global scalability and low marginal cost. That is intellectual property. The curve we are seeing is not speculative. It reflects a structural repricing of where economic power actually lives. 🔗portal.record.nexus/index-overview

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This week on the Record IP Portal: IPX stands at 282.35, up 182 percent since inception. A clear signal that intellectual property exposure compounds differently from traditional asset classes.

AI is forcing a reset in how copyright and licensing are priced. From content owners to model builders, legal clarity is becoming the foundation for sustainable innovation markets rather than a constraint on them. Certainty increases value. Coverage 👉 ft.com/technology

Technology represents 52.6 percent of mapped IP value this week. Yet it accounts for a far smaller share of balance sheet recognition. The gap between economic reality and accounting treatment remains vast.

The IPX continues its upward momentum with a gain of more than thirty five percent over the past year This reflects a clear trend the market is finally recognising the strength of intellectual property as an investable asset class Through the Record IP Portal creators and investors can track this performance build their portfolio and understand how IP drives long term value

Intangibles now set the market price. More than 90 percent of S&P 500 value sits in assets you can’t touch—patents, brands, code, catalogues. In 2024 those intangibles reached 80 trillion USD, a thirteen-fold expansion in twenty-five years. The balance sheet has changed; finance must follow.

More than one trillion dollars in IP value mapped through the Record IP Portal Real world assets exceed thirteen trillion dollars yet IP still represents only seven point six nine percent

This is the future.

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Finance is entering its on chain era. Institutions, regulators and markets are aligning in a way we have never seen before. And at the centre of this shift sits IP, the real engine of modern value. A generational transformation is underway, one that will reshape global finance and finally bring intangible assets into view for decades to come.

Wall Street’s hidden engine, tokenised. The companies that define the S&P 500 are driven not by factories or trucks, but by code, patents and brands, the intellectual property that powers modern value. → Apple → Microsoft → NVIDIA → Alphabet → Amazon → Meta → Tesla Now that hidden layer, the IP driving the world’s biggest firms, is being brought on-chain. The age of investable creativity has begun.

The invisible economy is about to get an index. The Record IP Index will make innovation measurable and investable, are you ready for the launch?

Fashion runs on intellectual property. Licensing turns logos and designs into cash flows. Royalties make collabs like Louis Vuitton x Supreme, Skims x Fendi, and Armani x L’Oréal billion-dollar plays. From celebrity empires to iconic heritage houses, IP is fashion’s financial engine. Read more →

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Fashion is built on IP. From logos to patterns to design rights, licensing turns creativity into scalable business models. Royalties? They’re the cash flow that keeps the runway profitable.

Armani doesn’t make perfumes. Gucci doesn’t make eyewear. Both licence their IP to specialists like L’Oréal or Kering Eyewear and earn steady royalties. Fashion IP = recurring cash flows.

Collab power: Louis Vuitton x Supreme (2017) redefined luxury x streetwear. Resale prices soared, royalties flowed, and cultural cachet exploded. IP licensing isn’t just legal, it’s cultural capital.

Skims x Fendi (2021) generated millions in minutes. Celebrity-owned IP meets luxury heritage. Licensing deals like this show why royalties are the hidden engine of fashion finance.

“Creativity has always shaped culture ; now it can shape capital. With on-chain IP, we’re giving creators not just recognition, but real ownership and economic power.” @giuliammaresca, EVP @recordnexus