Glenn Gabe

Site seeing massive decline in mentions and citations in ChatGPT. When checking what dropped, ChatGPT is surfacing much more relevant content than before. Very interesting example... Mentions is the first screenshot, then citations. I need to dig in further but my first reaction is... those changes look correct (for the user).

More news on the health front. And oh boy, be careful... -> Perplexity launches Perplexity Health agent in US "Perplexity is preparing to enter the consumer health AI space with Perplexity Health, a dedicated section within its app that would allow users to connect health data providers, enter personal medical information, and access specialized AI agents, all within a secure, private environment." testingcatalog.com/perplexity-lau…

Focus on health and medical? Which health site will Google partner with next? -> A more personal digital health experience for people in Europe "We’re using our technology to support DocMorris in their AI-first transformation, with the goal of creating a true digital health companion for millions of people together. This means combining DocMorris' deep healthcare and pharmaceutical expertise with a range of Google's tools - from the AI capabilities in our Gemini models and the secure foundation of Google Cloud to the helpfulness of Google Ads and Google for Health." blog.google/innovation-and…

Focus on ecommerce? Heads-up -> New from Google: AI shopping gets simpler with Universal Commerce Protocol updates UCP onboarding is coming to Merchant Center (in the coming months) -> "We are actively working to onboard more retailers of all sizes to agentic experiences on Google with a simplified UCP onboarding process in Google’s Merchant Center, rolling out over the coming months." More about the latest changes: *UCP can help make online shopping more intuitive and convenient, thanks to a new Cart option that will let agents save or add multiple items to a shopping cart at once from a single store — just as a shopper typically would. *UCP adopters will be able to access a new Catalog capability that lets agents retrieve select real-time product details from a retailer’s catalog where necessary — like variants, inventory and pricing. *Building on existing standards, UCP will also support Identity Linking. That allows shoppers on UCP-integrated platforms to receive the same loyalty or member benefits they would on a retailer’s site when they’re logged in — like pricing or free shipping — making shopping more connected across the web. blog.google/products-and-p…

Well, that's an interesting quote. :) "Google does a much better job here than anyone else in the world, including Perplexity". And he's right, which is why it will be hard for other AI Search platforms to get people to switch for those types of queries... Then add that Gemini is surging like mad, Google continues to advance AI Mode in Search, etc., and you can see why Google is in a very strong position.

More AI lawsuits, this time against Anthropic (again). And remember, Anthropic settled another suit with authors for $1.5B... so it set a precedent already -> BMG Rights Management, owned by German media group Bertelsmann, sues Anthropic for allegedly using its copyrighted lyrics to train the LLMs that power Claude "BMG said in the complaint, opens new tab filed on Tuesday that Anthropic copied and reproduced lyrics from hit ​songs by the Rolling Stones, Bruno Mars, Ariana Grande ​and other prominent rock and pop musicians, infringing hundreds ⁠of copyrights." reuters.com/legal/litigati…

Focus on news SEO? -> AI Overviews are now triggering for breaking news more often... When that happens, Top Stories drops below the AIO. Not good for news publishers covering those stories. See below.

A Discover tab in the Gemini app? Very interesting, but *probably* not what you think :) -> Gemini could soon have a Discover tab, but not the kind you're hoping for androidpolice.com/gemini-several…

You can see why OpenAI is freaking out a bit -> Anthropic is capturing ~73% of all spending among companies buying AI tools for the first time, up from a 50/50 split with OpenAI in January "Amid the tightening race, the Wall Street Journal reported Tuesday that OpenAI is considering a strategy shift, from its wide-ranging consumer bets (like video generators, browsers and devices) to a tighter focus on enterprise." "While OpenAI is the most popular chatbot for consumers, it's losing money from them since it's subsidizing the cost of their token usage." axios.com/2026/03/18/ai-…

Conversion rates were 3X LOWER than when users click out to the website... "Put simply, Instant Checkout has been a flop." But Walmart is not giving up -> Walmart is embedding its own chatbot Sparky in ChatGPT, after conversion rates via OpenAI's Instant Checkout were 3x lower than those requiring clicking out "Conversion rates have been three times lower for the selection sold directly inside the chatbot than those that require clicking out, according to Daniel Danker, who oversees design and product for Walmart. Put simply, Instant Checkout has been a flop." "In the new experience, Walmart users log into Sparky the first time they encounter it in ChatGPT. Their basket from Walmart’s website or app and within ChatGPT will sync with another in the hopes of better reflecting people’s actual shopping habits. Consumers add peanut butter one day on the Walmart app, foil the next, and a birthday gift at the last second on the website before checking out. “When Sparky travels, it's the Walmart store meeting you where you are, instead of a completely broken experience,” Danker says." wired.com/story/ai-lab-w…

I have been saying forever, "Hell hath no fury like a user scorned". And don't even get me started about the 'sticky video player' -> An analysis of a NYT article load finds 422 network requests totaling 49MB, triggering a sprawling programmatic ad auction, an example of “hostile architecture” *CPU throttles, tracking and privacy nightmares *The Sticky Video Player *Innovative Hindrances And more... thatshubham.com/blog/news-audit

@kwatier Awesome, glad my post was helpful! It's been super interesting to dig into the conversations... Some clients had little data there, while others had thousands of links from shared ChatGPT conversations.

@glenngabe This is amazing, and I sent my client the intel.

Well, this was interesting to find... so I had to write it up quickly this morning. And I would move quickly once you read the post -> ChatGPT links in Google Search Console: How to Discover Real User Conversations That Cite Your Content I was auditing a new client and scanned the GSC links report. I was surprised to see ChatGPT listed... but it made sense once I dug in. Those were shared ChatGPT conversations, from real people, and they cited my client's content. And some contained entire conversations, including multiple prompts and answers. And of course, more citations. This is AI Search gold if you have enough links. Some of my clients had thousands of links from shared ChatGPT conversations. You can read more in my post. gsqi.com/marketing-blog…

Amazing new post from Lily. Don't destroy your SEO by implementing a bunch of GEO tactics that get you in trouble. And ironically, as you drop in organic search, you'll drop in AI Search. A great quote from the article: "These (GEO) case studies typically fall into one of two traps. The first is relabeling longstanding SEO tactics - structured data, FAQ schema, optimized headlines, bullet points, TL;DRs, directly answering questions, etc. - as novel GEO innovations, when these approaches have been core SEO best practices for years. The second, and more misleading, is claiming GEO credit for AI search visibility that was almost certainly driven by organic rankings the site already had before any GEO strategy was implemented." And: "This is fundamentally a correlation problem. A brand with years of established authority, strong backlink profiles, many brand mentions, and strong organic rankings starts appearing in ChatGPT responses and Gemini citations - and concludes that their new GEO campaign is working. But the more plausible explanation is that their existing SEO visibility is what got them into the search indexes feeding those AI products in the first place." And then there's the visibility trending based on GEO case studies published. The case studies only show the surge of Mt. AI and not the drop. You can see the full picture below, including the drop... BEWARE:

New post: I spotted ChatGPT.com in GSC's link reporting and saw that was from *shared ChatGPT conversations*. I dug in across sites and it's super interesting to analyze those chats. They are from *real people* and often contain the entire conversation (which includes multiple threads). You should check out my post and then GSC to see if you can find some of those conversations that cite your content. Note, if you don't see chatgpt.com in your domain property or https www property, then check directory properties. I've had clients see chatgpt.com as a referring site in those properties when the top-level properties did not contain it. Another great example of why setting up directory properties is important. :)

Whoa, opting out of AIOs and AI mode could very well happen (for pubs that want that) -> From Google today: "We are developing further updates to our controls to let sites specifically opt-out of generative AI features in Search." blog.google/company-news/i…

SHOCKING... :) I said from the start that VR is DOA -> Meta is shutting down VR social platform Horizon Worlds in further pivot away from the metaverse "Horizon Worlds struggled to find users as the general public remained skeptical of virtual reality." cnbc.com/2026/03/18/met…

That would be great -> Nano Banana in Google Gemini may soon gain a major editing upgrade (select, text, resize, and effects) androidpolice.com/google-gemini-…

Confirmed: Apple Cracks Down on ‘Vibe Coding’ Apps "Apple has quietly prevented AI vibe coding apps such as Replit and Vibecode, which help people create games and other applications, from releasing updates to their mobile apps on the App Store unless they make modifications, according to several people with knowledge of the situation." "The company confirmed it has told some app developers that the vibe coding capabilities violate longstanding App Store rules that say an app can’t run code that changes the way it or other apps function." theinformation.com/articles/apple…

@jakubmotyka You probably just don't have any links from shared conversations. They are still there. :)

@glenngabe Tried it right now and it doesn't work, probably they have already patched it :(

@SotoSocial Thanks, it was surprising to see that (to say the least)... :)

@glenngabe This is incredible Glenn!