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Your next online customer may never see your website.
An AI agent will.
The human web is still here.
The agentic web is the future.
Humans scroll.
Agents parse at computer speed.
Humans want imagery, narrative, comparisons, pretty scroll animations, and trust signals.
Agents want JSON, markdown, APIs and a price list.
Agents now have wallets and will soon be transacting once a purchasing decision has been made.
We are in an overlap phase.
For now, you still need both:
➡️ A persuasive front end for people
➡️ A structured, machine-readable layer
But, increasingly, AI will:
🔜 Understand exactly what is required
🔜 Search suppliers
🔜 Compare specifications
🔜 Evaluate pricing
🔜 Shortlist options
🔜 Report back
🔜 Transact / pay
Before a human has put down their coffee and clicked.
See my article on the high frequency trading future of ecommerce here: linkedin.com/pulse/beyond-b…
When the agentic web becomes a primary route to market, the winners will be those who built for both.
➡️ HTML for humans.
➡️ JSON and markdown for agents.
Are you deploying AI Sales Engagement Agents to engage with humans on your web to maximise conversion as the human web inevtiably goes dark?
Ask yourself:
Who is your web site built for? 🤔
@goimplementai @Aalokyshukla

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