Jessica Heygate

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It's 2024, someone had to mention AI. That #SuperBowlLVIII spot you just saw from @Microsoft focused on the everyday uses of Copilot AI, from illustrating a story to writing code for a game. No celebs in sight. Read the full scoop from @goodflo here: campaignlive.com/article/micros…

Apple, you're up wsj.com/articles/amazo…

Checkout the latest industry roundup including @4As @Ashwinidonly1 via @CampaignLiveUS @BrandonDoerrer and @goodflo on what the new @Twitter CEO @lindayacc will mean for #adland. #TSEclientwork Read more here 👇: campaignlive.com/article/advert…

NBCUniversal opened its #Upfront this morning with character Ted joking that Twitter “just let all the crazies back in,” shortly before chairman of TV and streaming Mark Lazarus acknowledged the absence of Linda Yaccarino

"Let's double-click into that" has quickly become the cringiest phrase to say at a tech conference

Wonder if Meta will change its name to an AI-related term. Maybe "Generative"?

Watching #tiktok hearing and rather astonished that a congressman mispronounced the CEO's name and the name of the TikTok's sister app in China. Mr Crew? Doikin?

Lush chief digital officer Jack Constantine told me at #SXSW on Friday that the company planned to cut “millions” of Google search ad spend as part of plans to slash its big tech budget by a third by July 1, more than a year after it quit Meta: campaignlive.com/article/lush-d…

Here's the story: campaignlive.com/article/dept-l…

"AI will impact the jobs that we do and how we do them, but we are confident it will help our company continue growing incredibly quickly," Dept global CEO Dimi Albers told me. "In the long-term, AI won’t replace people, but people who use AI will."

Several ad firms I spoke with at #CES2023 said they were rewriting hiring plans and freelance budgets after seeing how creative AI could be. So naturally when @DeptAgency said it was betting big on AI, I was curious how it expected this to affect its headcount 👇

Have thoughts on this topic? Shoot me a DM.

You can also catch the event on-demand by registering here: campaign-resources.campaignlive.com/free/w_defa355…

Sustainability picked up steam in the ad industry last year. Ad Net Zero rolled out to the US. Dozens of companies signed pledges/launched 'green' products. The industry was forced to confront thorny issues at Cannes. But beyond goal setting, there hasn't been much action. Why?🧵