Jessica Heygate

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Jessica Heygate

Jessica Heygate

@goodflo

U.S. tech editor @CampaignLiveUS. Exploring the impact of tech on business & society & how to regulate it. Formerly writing about tech in Singapore and the U.K.

Austin, Texas Katılım Mart 2011
1.5K Takip Edilen1.9K Takipçiler
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Jessica Heygate
Jessica Heygate@goodflo·
We've just refreshed the Tech Fix weekly newsletter, subscribe (it's free!) for my break down of trending news, #tech & #regulatory developments, fresh innovations & partnerships, an occasional sprinkling of clashes & debates, M&A and funding activity bit.ly/3AykEjr
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Jessica Heygate
Jessica Heygate@goodflo·
NBCUniversal opened its #Upfront this morning with character Ted joking that Twitter “just let all the crazies back in,” shortly before chairman of TV and streaming Mark Lazarus acknowledged the absence of Linda Yaccarino
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Jessica Heygate
Jessica Heygate@goodflo·
"Let's double-click into that" has quickly become the cringiest phrase to say at a tech conference
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Jessica Heygate
Jessica Heygate@goodflo·
Wonder if Meta will change its name to an AI-related term. Maybe "Generative"?
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Jessica Heygate
Jessica Heygate@goodflo·
Watching #tiktok hearing and rather astonished that a congressman mispronounced the CEO's name and the name of the TikTok's sister app in China. Mr Crew? Doikin?
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Jessica Heygate
Jessica Heygate@goodflo·
Lush chief digital officer Jack Constantine told me at #SXSW on Friday that the company planned to cut “millions” of Google search ad spend as part of plans to slash its big tech budget by a third by July 1, more than a year after it quit Meta: campaignlive.com/article/lush-d…
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Jessica Heygate
Jessica Heygate@goodflo·
"AI will impact the jobs that we do and how we do them, but we are confident it will help our company continue growing incredibly quickly," Dept global CEO Dimi Albers told me. "In the long-term, AI won’t replace people, but people who use AI will."
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Jessica Heygate
Jessica Heygate@goodflo·
Several ad firms I spoke with at #CES2023 said they were rewriting hiring plans and freelance budgets after seeing how creative AI could be. So naturally when @DeptAgency said it was betting big on AI, I was curious how it expected this to affect its headcount 👇
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Jessica Heygate
Jessica Heygate@goodflo·
Have thoughts on this topic? Shoot me a DM.
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Jessica Heygate
Jessica Heygate@goodflo·
Sustainability picked up steam in the ad industry last year. Ad Net Zero rolled out to the US. Dozens of companies signed pledges/launched 'green' products. The industry was forced to confront thorny issues at Cannes. But beyond goal setting, there hasn't been much action. Why?🧵
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