Larry D Woodard

OK, if you're an F1 fan, you were cheering! And that's one beautiful car... And they let the race car be the hero.. Grade: A #SuperbowlAds #SuperBowl #CadillacF1Team

"A new way to use Google." Great scenario to demonstrate the use of #Gemini. Grade: B+ #SuperBowlAds #SSuperBowl

"RelaxYourTightEnd" Blood prick test for prostate cancer screening from #Novartis. Grade: A great balance between entertainment and messaging. @SuperBowlAds #SuperBowl

@GoDaddy I was thinking something similiar.

@grahamstan That's where the #DaddyofDomains and our huge portfolio of options comes into play. 🏈

Is the #SquareSpace spot any good? I have no idea what they are trying to sell. They have no jusrisdiction over whether a domain name is available or not but I love #EmmaStone! #SuperBowlAds #SuperBowl

We've arrived at halftime. New strategy for the second half. I will only post noteworthy spots in the second half. #SuperBowlAds #SuperBowl

#Levis celebrates derrieres all wearing Levi's jeans to James Brown's "get up off of that thang" This is part of their overall campaign. Lots of famous levi's covered butts doing, well, their thangs. Grade; B+

#RocketMortgage missed the chance to make a powerful statement with its #SuperBowl tv spot. The sound track is "Would you be my neighbor". In this divided, politically-charged coiuntry, they could have hit a home run. Opportunity missed. Grade: C # #SuperBowlAds #SuperBowl

"It's your farm now" heart-tugger from #Lays" effectively communicates their strategy of "made from real potatoes grown by small farmers" A solid "B". #SuperBowlAds #SuperBowl

High production values for the #Ro spot featuring #SerenaWilliams Ro is taking the time-honored path to name recognition (think GoDaddy). Mission accomplished. #SuperBowlAds #SuperBowl

#BenStiller for #Instacart spot is funnyish but the slapstick set-up takes the entire commercial, so there is no room for the brand, leaving the viewer unaware of what the spot is for! #SuperBowlAds #SuperBowl

I'm so dissapointed! #LiquidDeath has grown its brand with some of the most clever SM content for a product ever. What a colossal miss with the exploding head spot. #SuperBowlAds #SuperBowl

Happy to see #BubbaWallace in the #Toyota spot. #SuperBowlAds I kinda wished they had a concept though. #SuperBowl

#Skechers ad with #SofiaVergara for hands free slip-ins. I know why they hired her... not so sure it was the right play. Might be smarter just to tout the product. I don't think she's selling shoes. #SuperBowlAds #SuperBowl

#FanDuel ads are one of the first of many celebrity- laced spots we'll see tonight. To borrow from the #YouTubeTV ad...Meh.. #SuperBowlAds #SuperBowlLX

#TrumpAccounts ad was a little too close in concept to the award=winning monster.com "I want to be a yes man" commercials. #SuperBowlAds #SuperBowl

#Manscaped ad. Let's just say you relaly have to be funny to have an ad this visually disgusting work. Fail. #SuperBowlAds #SuperBowlLX

#Ramp spot was passable channeling the Office. #SuperBowlAds #SuperBowlLX

#Ludacris is featured in a #SuperBowl commercial for #RedHot hotsauce. My firm used Luda in a TV commercial (GM) back in the day! Follow me as I talk #SuperBowlAds in real time during the big game ET.

It will be interesting to see which advertisers avoid, which walk the tightrope and which make costly mistakes trying to connect with consumers in our current polarized environment. #SuperBowlAds I'll be commenting in real time, ET, during the Super Bowl broadcast.