Greg Swan

✅ Just want to confirm that I grilled food outside in the sun and drank a beer. I know there are rules for Memorial Day weekend, and I’m a rule follower.

The internet has a context problem. Are y’all seeing this, too? gregswan.substack.com/p/the-internet…

Loved the Mandalorian and Grogu Star Wars film. Definitely recommend seeing it in IMAX. Also, BYOG.

I took video from a Vikings football game and asked Google Gemini Omni to change it into a Minnesota Twins baseball game. (The Twins have never played in U.S. Bank Stadium).

I gave a commencement speech in 2020. Nobody booed. Watching this year's commencement speakers get booed for talking about AI, I went back and pulled up a graduation speech that leaned heavily into tech but kept things human. I grade myself a B+. gregswan.substack.com/p/i-gave-a-com…

2026 moment: when you pause a show on Netflix and it loads an ad. An ad for another show on Netflix. And the ad is an AI summary screenshot from Google. And the AI summary screenshot is set inside an iPhone.

Testing Amazon’s “Hear the Highlights” AI-generated product review podcast on fax machine listings and asking which would be good for faxing someone an entire phone book. Maybe not this one.

The head of NASA called for Pluto to be reinstated as a planet. My friend @klahaeck built the perfect response: a site where you can chat with Pluto directly, but he's just a little guy and not very confident! Poor Pluto <3 poorpluto.space

Today I invented tater tot enchiladas, which means I’ve peaked. Nice to go out on top.

Also, the time stamps on these notifications are wild. There must be a strategy here to get a human’s attention, right?

How long until my ice maker’s GPT reaches out to the authorities for my inaction in refilling its water reservoir

There is now an AI tool that adds typos back into your AI-written emails so they look human. It’s called Sinceerly, it has a “CEO mode” that goes full lowercase with maximum brevity, and it is the most 2026 thing I have encountered this week. We have officially completed the loop

SXSW 2027 dates have been released: March 15 - 21, 2027 #sxsw sxsw.com/news/2026/sout…

Moon joy! 💥

Only 259 days until Christmas!

It seems that every era gets the Moon storytelling technology it deserves. And this is a very social era. Clip with @DeRushaJ. Full segment on YouTube, Spotify, Apple. #nasa #artemis

Artemis II turned space exploration into a real-time internet event. Astronaut-generated content, 24/7 livestreams, social clips, fan participation, even a wildly memeable toilet subplot. This may be the most participatory space story ever told. (2/2) gregswan.substack.com/p/the-lunar-tr…

What happens when you send humans back to the Moon in the age of livestreams, memes, iPhones, and TikTok? You get a Lunar Truman Show. (1/2) #nasa #artemisII #orion

I mean…

My dog has watched the entire Artemis II mission so far. Since the launch, I just leave NASA YouTube playing in the living room while I’m at work. She’s obsessed. Also, she and I have a lot of ideas for Artemis III to enhance the experience.. a Puppy Bowl-style subplot. #artemis