Gina M. Tabasso

We do a monthly webinar hosted through Eventbrite. It's free, and we always learn something. Follow us and come to one that interests you. The webinar is The Manufacturers Efficiency Webinar Series, but what we share is applicable to any B2B enterprise. eventbrite.com/o/the-manufact…

Manufacturers track scrap. Labor. Machine uptime. But when was the last time you audited your telecom bill? In this webinar, we break down how manufacturers can uncover hidden telecom costs and redirect recovered dollars into real growth. barracudab2b.com/the-manufactur…

We’re not in a crisis. We’re in a polycrisis, a term that describes multiple, interconnected crises compounding at once. In this week’s blog, I break down what a polycrisis means and why resilience must be designed, not improvised. barracudab2b.com/the-polycrisis…

Think aerospace work is the ultimate growth move for your machine shop? It may not be the right path for every shop. In my latest blog, I break down why chasing aerospace can be a detour for some rather than a step forward, and what some shops do instead. barracudab2b.com/why-many-machi…

Manufacturing is splitting. Some companies are gaining despite tariffs, workforce gaps, and supply chain pressure. Others are freezing. That’s the K-shaped curve. What’s separating the winners from the stalled? linkedin.com/pulse/k-curve-…

For years, businesses prized specialists: people who went narrow and deep in one function. But AI is now the specialist. What businesses need most today are generalists who can connect the dots into one aligned system for scaling companies. barracudab2b.com/the-rise-of-th…

Matt Wizeman of Focal Point Business Coaching, Richard Bello of Schooley Mitchell, and I delivered our next live The Manufacturers Efficiency Webinar Series episode: Strategic Planning in Just 5 Steps. If you missed it, you can view it here: youtube.com/watch?v=TIWq61…

Starting a consulting business isn’t just professional; it’s personal. And it changes who you are. In my latest newsletter, I connect entrepreneurship to literature and mythology. You’ll want to read all the way because, spoiler alert, it involves fire. barracudab2b.com/building-a-con…

The Manufacturers Efficiency Webinar Series presented a lunch and learn yesterday to @WomeninMFG on the topic: Don't Retreat, Advance! Here is the recorded version. barracudab2b.com/dont-retreat-a…

50 manufacturers registered for a lunch-and-learn The Manufacturers Efficiency Webinar Series (Richard Bello, Matt Wizeman and me) are delivering tomorrow for Women in Manufacturing. Free to members. $10 to nonmembers and supports a good cause. womeninmanufacturing.org/events/wim-ohi…

AI doesn’t just consume energy; it consumes water. Massive amounts. Often 5M gallons/day/data center, much of it pulled from drinking water supplies and lost to evaporation. This issue isn’t about rejecting technology but using it more intentionally. barracudab2b.com/ais-hidden-env…

The Manufacturers Efficiency Webinar Series delivered this webinar How to Accelerate Sales Cycles without Burning Out Your Team through eventbrite live in January, and yours truly forgot to press the record button. So, we got together and re-recorded it. youtube.com/watch?v=g3-qLu…

Marketing feels like a cost center to most manufacturers because it’s usually done without a Lean process that starts with the customer, removes sales friction, and measures revenue drivers. barracudab2b.com/the-hidden-mar…

Most manufacturing startups hit a wall around $3-5M. It’s not market demand. It’s not effort. And it’s not a sales problem. The problem at this stage surprises a lot of founders. barracudab2b.com/why-most-manuf…

🤩 Incorporate regular maintenance and cleaning into your routine! This is just one of five strategies for plant managers to boost profits. Explore the full blog for more insights! #ManufacturingTips #ProfitBoosting buff.ly/uRhiS1l

From a Lean perspective, invisible brands create waste: Longer sales cycles. Unqualified leads. Reps repeating the same conversations. That’s not a people problem. It’s a system problem. barracudab2b.com/most-manufactu…

Sales, marketing, and operations all impact revenue, but when they’re misaligned, growth stalls. At The Throughput Manufacturing Show, I break down how true alignment drives stronger pipelines, higher win rates, and better margins. barracudab2b.com/one-team-one-g…

Authenticity is my thing. Vulnerability is a business advantage, not a liability. I share how this shows up in leadership, branding, and business relationships. barracudab2b.com/authenticity-i…

I cleaned out a linen closet and tossed seven bags of outdated stuff. That’s how growth should start. Before adding more tools, campaigns, or leads, remove what no longer works. Clutter slows growth. Clarity drives conversion. barracudab2b.com/what-cleaning-…

AI isn’t the problem—misalignment is. Mid-size manufacturers can scale with AI by fixing processes, engaging people, and piloting smartly. Read more: barracudab2b.com/ai-isnt-the-pr…