
$LUV Robert Jordan Chief Executive Officer on Southwest’s transformation and revenue momentum
“2025 was the most transformational year in the history of Southwest Airlines.” “Customers are buying the products they want.” “We’re seeing broad-based demand strength across all geographies and fare structures.” “Everything that we told you about the initiatives is fully on track.” “A billion dollars in bag fees and over a billion dollars in seat ancillaries are unique to Southwest.” “We continue to expect significant margin expansion and earnings growth in 2026.”
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