GWI

We’re joining Marketing Brew (and some of the best and brightest minds in the industry) for a powerful conversation about ‘Turning consumer insights into action’ on 12th September in New York. 🏙 👇 Drop a comment if we’ll see you there. 👀

According to a report by GlobalWebIndex, around 30% of Tinder users are married. 😜 #AnantAmbani #tinder #MissUniversthailand2024 #BamBam #Goodmorning

@lagunacarta Usually however the respondent interprets it, which may change across different cultures

@gwidotcom I’d be curious to hear what bold means in the context though - does it mean edgy like we’re seeing with Gen Alpha social, does it mean traditional family values which have moved fringe, or does it just mean bright colors?

👵 When you think of the kind of brands those over 65 go for, "bold" is likely the last thing that would come to mind. But in Singapore, 20% of 65+ year-olds want brands to be bold. ✨Do Singapore's seniors know a secret to staying young at heart that we don’t?

🎉 Happy National Donut Day 🍩 Did you know that 26% of New Yorkers kick off their mornings with Dunkin' Donuts? The rest, though not a confirmed stat, are likely busy (and angrily) searching for parking. 🚗🅿️ #NationalDonutDay

Will we see you at Cannes Lions 2024? We’ll be there from June 17-21, with an exciting lineup (and a few surprises). Find out more and let us know you are coming ➡️ bit.ly/3QY5P1s

💥Big news. HUGE. We've just opened up our flagship survey to consumers aged 65+ so you can get even more insights on the baby boomer crew.

☀️ We're gearing up for the Cannes Lions Festival! Mark your calendars for June 17-21 and stay tuned – we’ll be revealing an exciting line-up of events (and a few surprises) very shortly… If you'll be there, give us a '👋' in the comments!

💡 Confused about the latest social media trends? Don’t be. Join our webinar on May 29th. We’re cutting through the noise with strategy-defining insights based on what nearly 1M consumers told us about their social media habits. ➡️ Register now: bit.ly/3KcP8eV

☀️ Spring has sprung, and it's the perfect time for a new role. 💭 Want to join us? Learn more about GWI and explore our available positions at: gwi.com/careers

🥇 The G2 badges are in, and we couldn't be more delighted. We've loved giving our customers access to insights representative of 3 billion consumers, and it's great to see that the feeling is mutual. Big thanks to our team and customers for all their support!

🇸🇬 The GWI team just wrapped up a great week at the MRMW event in Singapore. A big thank you to everyone who dropped by to speak to us - See you next year! 👋 #MRMW #MarketResearch

💰Gen Z in Asia-Pacific are all about the hustle.

👋 Hands up if your boss told you "Stop wasting time with TikTok, our C-suite customers are not on there." 👋 Hands up if you wish you had some (really cool) data to bring to your next meeting to prove your boss otherwise. 🔽 👇 Your wish is our command

😴 Feeling the midweek slump? Maybe it's time for a change. Discover more about us and explore all open roles 👇 gwi.com/careers

From the explosion of TikTok shop users to gamers exploring virtual spaces, discover the media trends set to shape 2024 👉 blog.gwi.com/marketing/medi…

The stress effect: 
eye-opening insights 👀 #GWI #Mentalhealth

🎵 Working 9-5, what a way to make a living 🎵 #GWI #Worklifebalance

@BradyShearer Big statement 😲

Social media as we’ve known it for 15 years is dead. It’s no longer just about following friends, family, or even influencers. Consider this… Of the time Gen Z spends online, 41% of it is on social media - an all-time high [Source: Global Web Index]. Why? Because what we use social media *for* is growing. Transformation #1: Entertainment TikTok’s president of global business solutions, Blake Chandlee, who spent 12 years at Facebook before joining TikTok in 2019, said in 2022: “Facebook is a social platform. TikTok is an entertainment platform.” TikTok helped usher in a new era of social media. Because every platform copied their innovations. In 2024, social media is just as much about entertainment as it is connecting with friends and family. Transformation #2: Search In 2022, Google VP, Prabhakar Raghavan, made this statement at Fortune’s Brainstorm Tech conference: “In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search … They go to TikTok or Instagram.” Young people especially are beginning to favor social platforms for search instead of traditional search engines. This shift is a massive one. Add “search engine” to the modern definition of social media. Transformation #3: Commerce Social media is the top source of brand discovery and product research for Gen Z [Source: Global Web Index]. Social is becoming a one-stop-shop for how we make purchases. In the previous era, our time on social media was largely consumed by interacting with friends and family. Today? This has expanded dramatically to include: Entertainment Search Commerce The old social media is dead. A new era has begun.

Groups needing better representation 👥