𝑯𝒂𝒏𝒌 𝑯𝒐𝒇𝒇𝒎𝒆𝒊𝒆𝒓

Email marketing in 2026 isn’t just evolving—it’s leveling up. New rules from Gmail, Yahoo + more mean you must master: ✅ Authentication 🤖 AI (the good + bad) 📉 List hygiene Here’s what the experts at @Kickbox tell us 👇 🔗 loom.ly/6N6LcVE

Proof of Dela wearing the shirt. 😆

🤔 Do you take and wear conference t-shirts? Also, do you feel that Dela cheated by wearing his on the 2nd day? Make sure to check out episode 300 of the HMBT Podcast for some out of the box thinking about #emailmarketing. 🎧 Listen: loom.ly/M1UVuj4

I love how Dela thinks different than most marketers, and challenges us to rethink frequency, engagement, reputation and more. 2/2 Listen: loom.ly/M1UVuj4

I am starting out 2026 by celebrating episode number 300 for the HMBT Podcast! 🎉 🤩 I am joined by Dela Quist to discuss a few email marketing myths and overall email strategy. 1/2 loom.ly/M1UVuj4

Here is a riddle for you 🤔 Do you know the answer?

I would say that you might want to simply discard any email addresses that are 1+ years old since the ROI and engagement for those folks may be low. They can always add themselves back to your list at a later point. Happy New Year's Eve Eve! 🎉 3/3

1️⃣ Make sure to re-verify them using a tool like Kickbox 2️⃣ Only send to them if they have opted-in in the past 3️⃣ Re-introduce yourself since they may have forgotten who you are! 2/3

In the new year, it will be very tempting for you to "Thaw Out" your older email lists! 🥶 Before you do: 1/3

Sometimes it's a little things sometimes it's the quirky things that make you stand out as a brand. I recently had an interesting experience at Burger King that stood out, but not sure how cheesy it was? 🤪

🎧 Listen to the whole episode: hankhoffmeier.com/hmbt-299-just-…

If your company does not have written values or a mission statement, make fix it. They only work when people see their role in them. Leadership sets direction, teams bring it to life. Clear goals beat micromanagement. 💡 More in Episode 299 with Jack Wrigley of Omnivery.

Episode 299 with Jack Wrigley from Omnivery is live. Key takeaways: 🧘 Focus beats noise 👊 Leadership happens at every level 🤝 Relationships beat cold outreach Makes sure to listen to the episode! 🎧 loom.ly/ur4FIyE

Don’t overthink it. Sometimes the best way to learn about your audience is to send a friendly email and ask them one simple question and build from there Make sure to listen to the whole episode with Tricia! 4/4

👉 People want to be helpful, especially if they feel like they’re part of something. 👉 You don’t need a massive incentive if the ask is clear, warm, and benefits them. 👉 Progressive profiling (collecting little bits of data over time) beats clunky preference centers. 3/4

We spend so much time guessing what our customers want… when we could just ask. 💡 1/4

What do you think is the most popular gift item this year? 🤔

People buy with Emotion and back it up with Logic. 🥰 🧐 Make sure to play into that with your marketing. 🤑

During the holiday season, inbox filters become stricter. To ensure the best deliverability, make sure to maintain consistent sending patterns, have proper authentication, high engagement, and use relevant personalization. loom.ly/CgvMQ3k