The Harris Poll

Harris Poll research earns a place in public conversation, including on a billboard in Times Square. We asked the right questions and let the data speak: 84% of kids say they want to escape their phones to live more in the real world. 🔗theharrispoll.com/briefs/kids-th… 📸 @NinaGerzema

America's Past-times; Global English Skills; Parent Confidence Index; Gen Z Self-Taught Skills linkedin.com/pulse/americas…

What is the #SaversCredit? This IRS tax credit helps you save money on your taxes and for your retirement. Yet only 48% of workers are aware of it, according to our 26th Annual Retirement Survey. Find out if you're eligible to claim it and get #taxtips » transamericainstitute.org/saverscredit

Brand Bowl 2026; Staff to Storytellers; Gen Z & Millennial Brand Tracker; Retirement Regrets linkedin.com/pulse/brand-bo…

Big Game Edition: Celebrity Spokespeople; What Viewers Want From Ads; America's Largest Social Ritual; Football Fever linkedin.com/pulse/big-game…

Fans are gearing up for Seahawks–Patriots Super Bowl, and the ads matter almost as much as the game. 🏈📺 New @adage + @HarrisPoll data: 😂 71% want funny ads ⭐ Gen Z & millennials want celeb star power 🤖 Only 17% want AI ads; 44% say AI feels fake adage.com/super-bowl/aa-…

Today we’re launching Harris QuestRQ—an always-on reputation intelligence platform for modern leaders. Built on our proven Reputation Quotient and powered by Harris Quest, it delivers real-time, scalable insights that turn perception into strategy. accessnewswire.com/newsroom/en/bu…

What should marketers be paying attention to in 2026? We partnered with @ANAmarketers to capture real-time input from hundreds of senior marketers. Signals from the Stage reveals the key trends shaping the year ahead. Don't miss these insights: theharrispoll.com/insights-news/…

As 2025 comes to a close, we want to thank our clients, partners, and colleagues for being part of The Harris Poll family. We’re grateful to explore the trends shaping our world together. From all of us at The Harris Poll, happy holidays and a joyful new year!

Marketers aren’t chasing shiny objects in 2026—they’re going back to basics. Our research with @madisonlogic shows AI is accelerating strategy, discovery, and execution while making trust, loyalty, and brand more critical than ever. More in @MediaPost : mediapost.com/publications/a…

The Holiday Budget Bind; Generosity by Design; AI as a Leadership Tool; The Healthcare Paradox linkedin.com/pulse/holiday-…

We're excited to announce Jonathan Gardner as the new CEO of Harris Quest — the AI-powered research & insights platform powered by @HarrisPoll and @stagwell's The Marketing Cloud. 🎉 Read more: prnewswire.com/news-releases/… #HarrisQuest #TheHarrisPoll #TheMarketingCloud #Stagwell

The Age of Dissonance; The Physical Reset in Marketing; World Cup 2026 Brand-First Wins; Food as Medicine; Pathways for Working Learners linkedin.com/pulse/age-diss…

At the 2025 ANA Masters of Marketing Conference, The Harris Poll @HarrisPoll served as the official insights partner, collecting real-time feedback from attendees during various sessions. Participants shared their views on major trends shaping today's marketing landscape, including the resurgence of in-person brand experiences, the impact of artificial intelligence, and changing workforce priorities. This collaboration allowed the ANA and The Harris Poll to provide a unique comparison of marketers' perspectives and public opinion, offering valuable insights into where industry views align with or differ from consumer realities. This report is exclusive for ANA members. Learn more at shorturl.at/gtj0y

Retail Trends and Holiday Behavior; Homeownership’s New Milestones; Parks and Well-Being; Gen Z’s Money Mindset linkedin.com/pulse/retail-t…

We’re excited to partner with @PayPal to launch our 2025 Holiday Crypto Report! In collaboration with the @HarrisPoll, we surveyed American consumers and learned that crypto is playing a bigger role in how they shop today. 🎁 Nearly 1 in 4 have crypto on their gift list this holiday season 🎁 17% say they’d rather receive crypto than a gift card 🎁 82% of crypto holders are ready to shop with their crypto, if stores would let them Crypto is officially on the list as America thinks of new ways to gift, spend, and celebrate. Download the full report here: nca.org/resources?utm_…

Cultural tension. Tech acceleration. Shifting values. Join The Harris Poll and Insights Association for a new webinar on how brands can thrive with authenticity + creativity in this era of uncertainty. 📅 Nov 20 | 1 PM ET 🔗 tinyurl.com/5n67avmu

Holiday Cheer and Rising Costs; Canada’s Most Trusted; Burnout to Breakthrough; Reading the Market’s Mood linkedin.com/pulse/holiday-…

🎃 When Halloween rolls around, marketers pull out the cobwebs and cauldrons—but which candy ads really cast a spell on shoppers? New QuestDIY by @HarrisPoll + SmartAssets data reveals what makes spooky ads a treat. 👻 Hint: Spooky sells! 🔗 themarketingcloud.com/blog/2025-hall…

Spooky season is upon us! 👻 Despite inflation and higher candy prices, consumers aren't backing down this Halloween. In a @CITBank + @HarrisPoll survey: 🎃 57% plan to buy candy in bulk 🧵 38% will make their own costumes washingtontimes.com/news/2025/oct/…