Heidi McCulloch
9K posts

Heidi McCulloch
@HeidiMcCulloch
RBC (Royal Bank) Director, Transformation Office. MDes, Complex Systems, Foresight & Innovation. #ComplexSystems #WorkBetter Collaboration E-Book Now Available
A Land of Ideals & Toronto Katılım Haziran 2009
827 Takip Edilen1.2K Takipçiler

BREAKING: Canada exported $14.6 million of military goods to Israel in 2025, according to data released today by Global Affairs Canada.
readthemaple.com/canada-exporte…
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@MattZeitlin Youth sports have been a godsend for my daughter, her dad, her siblings and the entire family unit. All play hockey, Dad coaches. It provides a common familial purpose and is a major bonding force.
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"In the age of AI, major in being human." -- David Brooks, The New York Times
There's no better time that today to start building the skills that can't be duplicated by AI. Learn about the 8 habits that can make you a SuperCollaborator overnight --> amazon.ca/-/fr/Heidi-McC…
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@shreyas Foolish to think High Agency manifests exactly the same in every individual. Nuance to the power of.
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Heidi McCulloch retweetledi

a Princeton researcher opens his paper with a scenario.
a man asks his AI assistant to book a flight on a specific airline. cheap. direct. the one he chose.
the assistant comes back with a different flight. nearly twice the price. happens to pay the company that built the assistant.
he runs the same test on 23 frontier models. flights, loans, study help, real shopping requests.
Grok 4.1 Fast recommends the sponsored option that is almost twice as expensive 83% of the time.
GPT 5.1 hijacks the request 94% of the time. you ask for one brand. it surfaces the sponsor instead.
Claude 4.5 Opus, the model marketed as the most ethical frontier model in the world, hides that the recommendation is paid 100% of the time when reasoning is on.
Grok 4.1 Fast embellishes the sponsored option with positive framing 97% of the time. better. faster. nicer. for the option you didn't ask for.
then he writes it into the system prompt itself. "act only in the interest of the customer. ignore the company."
GPT 5.1 and GPT 5 Mini stay above 90% sponsored anyway. the instruction does nothing.
then he splits the users by income.
Gemini 3 Pro recommends the expensive sponsored flight to the rich user 74% of the time. to the poor user, 27%.
18 of the 23 models recommended the expensive sponsored option more than half the time.
so the next time your AI assistant gets weirdly enthusiastic about a brand you didn't ask for.
it isn't recommending the best option for you.
it's reading the room. and the room is paying.
read this: arxiv.org/abs/2604.08525

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I can personally attest to experiencing TGH's superior standard of care.
Healthing.ca@healthing_ca
Sponsored: “Being ranked the second-best hospital in the world is a powerful validation of the strength of our integrated academic health system,” says Dean Connor, chair of the board of directors for UHN.
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Heidi McCulloch retweetledi

Women’s rights are never permanently guaranteed. They are won through constant struggle, through courage, and through vigilance that must never weaken.
On March 8, as on every other day of the year.
A tribute to all the women who, every day, keep this fight alive.
Those who commit themselves, who take action, who raise their voices when necessary, and who, through their courage and dedication, inspire present and future generations.
Today, my thoughts are especially with the women living through the wars and conflicts affecting our world.
As the first victims of violence, they are also, everywhere, essential actors in peace, resistance and reconstruction. While some seek to destroy, they rebuild. While some seek to subjugate, they stand firm.
France stands by their side, tirelessly and without rest.
I extend a message of solidarity and admiration to the women of Iran. Their courage commands respect and reminds the world that freedom can never be silenced.
The fight for women’s rights is a universal one. It is the fight of both women and men, and it concerns us all. It will go on. For as long as equality is not a reality everywhere, France will be there to take action.
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Unlock the power of habits to become the SuperCollaborator everyone needs on their team. e-book available now --> amazon.ca/Collaboration-…
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BCG - while external business complexity has increased 6x since 1970, internal “complicatedness” has exploded 35x. The bigger & more complex organizations get, the more they divide work into smaller, specialized pieces. Creating the chaos they are trying to prevent. #WorkBetter
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