Maeva Heim

I'll never understand VC's who say they're 'sick of seeing so many beauty startups from women' who pitch to them. Like, what? As women, beauty products are part of our daily lives (multiple times a day), from at least the age of 12, if not younger (1/3)

@tereza_tizkova Growth

Starting a growth group chat on WhatsApp. 📈 If you’re into growing companies and products, marketing, launch strategies, growth analytics, building brand, or even growing side projects… comment “growth” (with your favorite emoji) to join

@MitcheIl Launch

this hit 4m views and #1 on trending everyone will think it's bc the video was good it wasn't just the video it took: - an incredible product - 30 creators - 3 reshoots - our teams working 24/7 that's the part nobody sees reply "launch" and i'll send u every trick we used

@ChereneAubert @jacob_posel @growthcapitaI I love this

We built the AI growth tool I wished existed. (TY @jacob_posel) I launched @growthcapitaI 6 months ago to help DTC brands unlock growth What became clear to me: Growth is hard because it's not always obvious what the next big unlock is. Every growth expert feels this pain.

@ecomchasedimond Helena

Most brands I work with have the strategy figured out. They just can’t execute fast enough. Someone built a fix for that. It’s called Helena — the OpenClaw for marketing. Give it your URL, and it runs your marketing for you: → Reads your site, ads, analytics, and competitors automatically → Builds and deploys email flows in Klaviyo or Mailchimp → Writes SEO content and publishes it weekly to Webflow, WordPress, or Ghost → Launches and manages Meta + Google ad campaigns from scratch → Generates UGC video via Sora and static ads via Nano Banana → Posts to LinkedIn, Instagram, and Pinterest in your voice → Spies on competitor ads across Meta and Google → Daily brief: what ran, what worked, what’s next No agency retainer. No CLI. No dev. No setup rabbit hole. Give it your URL, and it runs marketing for you while you sleep. Comment “Helena” below, and a member of the Enrich Labs team will send you the link + free access.

@RealKhalilU Wine, marriage, crabs 😟

The first 3 words you see will define ur 2026 👀

@ayaboch This was always an issue for me. I ended up doing a lot of branding myself too because it’s super hard to translate what’s in your head to a designers specific eye. I looked at your biz and I’m tempted to throw my hat in the ring and offer to do it 😂

i share a lot of exciting things about our company, so here's a less shiny side of last month's endeavours (looong rant): i burned nearly $3,000 on two different designers, one from upwork and one from x. the assignment was rebranding, and none of them got it, despite me providing a very thorough brief. both had good reviews or reputation btw, so i had my hopes up that i'm working with the best of the best. i had to cancel them after getting the week's work results. it was just the impression that they didn't care about our business (being a well-known company in its field) and delivering very basic or underwhelming designs, not fit for a company at our stage. and believe me, i'm not one of those people who don't understand what it takes to design. in fact, i've been there in my past life, and i was also the one who made our current somewhat branding and logo. i respect designer's work and i know it's not an easy job, but i also expect designers to help me get to a direction that's even better than what i'm able to envision, especially when it's a rebranding project which is on another level of difficulty, and given the fact that i'm not a designer. it's frustrating that even if you're able to spend the money, you can still get hurt by things like that. right now it seems like i'm gonna have to do it myself again.. tldr; i thought we could have completely new brand guidelines by the end of last month but here i am with nothing, and not really in the mood to take more risks

No, using an em dash a lot isn’t a sign of AI because the em dash is not punctuation, it’s a vibe. It’s a feeling. You don’t use it because it makes grammatical sense — you use it because your heart tells you to. AI couldn’t possibly do it well because it lacks one.

I’m about the block the term ‘4k’

@AmandaMGoetz @annaclmack the Anna Mack coined it

Most people think careers are two choices: 9-5 or entrepreneur. Instead they should consider a third option….. The portfolio career. A portfolio career is about optionality and agency. For the past 20 years I’ve been a marketer and founder. In the past year I’ve built: - a newsletter - courses - a community of builders - a book AND I work for and with companies. I’ve been a Fractional CMO 4 times. AND I’d be open to a 9-5 again for the right team and mission and ability to learn and grow my skill sets. But I would have the freedom and optionality to do that on my terms. Why? Because I now have 6 different income streams. Build a portfolio of income. Choose a portfolio career.

@alicialartey Ok cute 🥹🌼🌼

I feel like I’m missing stuff but that’s mainly because I replaced most of the bodycare stuff with supernova 🫶🏽

@_lizharvey Kewl

theres a certain type of person ages 36?-43? who still retained the typing dialect of 2002-2012? its truly jarring when you encounter it. You see it on here and its sometimes a bit but like.... certain phrases are such deep cuts... you just know. Amazeballs.... is one example

@alicialartey It has taken me about 5 minutes so figure out what is happening in this picture. I was like… are they tiny shoes? Is this a giant box? 😭

HAIRCARE: If you’re dealing with scalp concerns such as eczema, psoriasis or seborrheic dermatitis this may be helpful for you

@_shaunasjorts The dirt and machine are giving spice girls ‘viva forever’

@PSchwarzenegger Am I the only one who’s favorite is the olive oil? 🥲

I had an INSANE ice cream experience today. Went to salt n straw. I ordered the new banana bread flavor. I start eating It… immediately spit It out everywhere. God awful. Thought was spoiled. So I tell the person that helped me. She looks at me and goes “omg. I am so so so sorry. I gave you Goat Cheese spicy habanero”. Who makes a flavor like that…

@OlamideAOlowe These streets always with the traffic

“Ugh so much traffic”

@jasminecrowe This was also my thought process in the middle of my taco making yesterday

Just leaving the grocery store and the cost of food is insane! People are making real tough decisions in the aisles based on what they can afford. I got ingredients to make tacos and now that I think about it, I would have saved money going to a restaurant.

@Jamalhinton12 @kendramorous Yay 🥹

To answer all your questions, yes Thanksgiving year 7 is planned out! See you guys Thursday! 🦃🖤

@annaclmack @andyheriaud I think I got the spelling of the phonetics wrong😅 British people say it like ‘cat’ instead of ‘car’

@heimaeva @andyheriaud I pronounce it t-ah-co….?? How do you pronounce it 🤔

@lisagrrera Happy birthday Lisa!!! You’re doing amazing sweetie! 💓💓

Today I turn 27… I would be lying if I said I really felt like celebrating. 26 was the highest highs and truly lowest lows of my life. A year where I came to terms with a lot about myself. Frankly I’m entering 27 in the biggest low, but hopeful for better perspective this year💚