Katharina Schwenda

Session planning at #coscamp. Nice to be back.

@El_Hie @ContentJudith @El_Hie you are missing ❤️

@ContentJudith Can't join the #coscamp today, because of another interesting Workshop. If I could have been there, my hashtags would have been #contentstrategyalumni #mentaltraining #gratitude! Enjoy the barcamp 😀 I'm LOOKING forward to lots of interesting tweets.

My hashtags for today's #coscamp #salzburg #financialcontent #coffee

Join the @webfoundation’s campaign #ForTheWeb. Work for the web. March for the web. Fight for the web. Together we can build the web we want #ForEveryone. Get involved here: fortheweb.webfoundation.org #WebSummit

What a great end! The #president of portugal speaking about three #challenges of #websummit: Do things better each year, create a plattform not just for 4 days but for the whole year & DO not forget the rest of society - leave no one behind #digitalrevolution #forpeacengood #cta

@halvorson 1. Content strategy 2. Design (around the content) 3. SEO (based on and influencing content strategy) 4. Development

"First serve your users. Then serve your brand. Use the right vocabulary for both. And only then try to meet the needs of search engines." – very inspiring class by @mbloomstein at @ContentGraz, unfortunately going to an end today.

Content modelling in progress. Scared? This is just the beginning of something wonderful! @nozurbina @ContentGraz @FKissling @El_Hie @KatharinaZwickl @hello_kasch @aja_designs

Don't be routine-blinded and assume your users know everything. Provide them with essential information and detail according to your established message architecture. #ContentStrategy #auditinsight @ContentGraz (3/3)

Nobody is perfect. Also big companies still have a lot to do. Don't use one image and cut it to the diffferent image-sizes needed afterwords. Develop guidelines for your images. #contentstrategy #auditinsights @ContentGraz (2/3)

Sharing surprises from a content audit for @mbloomstein at @ContentGraz #contentstrategy #auditinsight (1/3)

Wenn Lehrveranstaltungen von @ContentGraz der @fh_joanneum 101.511 Impressions haben #storyTC #bäm twitter.com/storytelling_t…

Your #brandvideo’s plot needs: 1) a strong character 2) a conflict 3) a solution to overcome the problem 4) a call to action #storyTC #MUSE

#Storytelling can be a key to your #success - but only if you do it right. Best practice video City of Hope by @TeamworkCOH #storyTC

#4 emotions. be passionate about your #story and touch your #audiences. @melanie_mitter is using the #Edeka story as an example. #storyTC

#3 be authentic & honest: Interviews or #360video as @FKissling shows. Be creative to get your message across and build up trust. #storyTC

#2 structure: create a plot with strongs characters: John lost his ♥️-sisters. Then he built a "city of hope" #storyTC #success #muse

#1 follow a plan and have a clear #strategy. sounds self-evident but is often forgotten. #storytc #strategyfirst

Why do some stories work and some don’t? 4 keylearnings from an award-winning #storytelling example #storyTC video: bit.ly/2t9eLqg

Great storytelling example twitter.com/melanie_mitter…