clo

look at this duck on a swing :)

i’m pissed off

right i actually mean it this time, im never watching this love island SHITE ever again

@TicketmasterUK thanks divas x

We’re working through Harry Styles: One Night Only in Manchester Requests now. You’ll get an email by 23:59 GMT today letting you know whether your Request was successful or not. 💙

it’s a harry styles kind of bday this year for @hermitcraab can’t believe we won the ticketmaster war 🥹🥹🥹

just rediscovered picrew, what a throwback omg

my yearly return to change pic n then leave again

@MeghanCarty this!! i’ve seen too many people voting for them, harry cannot win😭😭😭😭

EVERYONE VOTE TONI & CACH AND YAS & JAMIE !!!! SORRY SHAK ILY BUT I CANNOT LET HARRY WIN THIS 😭😭😭 #LoveIslandUK

@TheNewGenAgency insane work 🔥

The same pieces of content, reimagined for two very different audiences, 137,700,000 organic views. Utilising strategic distribution that brings Amelia’s well-loved content to existing and new audiences that resonates on the platforms they call home. Swipe for the results across both platforms ➡️

@TheNewGenAgency @PepsiCo LOVEEEE this vid🔥

While the Women's team are rewriting history this UEFA Women's Euros, we're entering a new era of football fandom together with @PepsiCo, driving the cultural conversation. Introducing the Pepsi Fan Playbook - made for social, built for this summer, and brought to life by the fans shaping culture. Rolling out as a three-episode series, our Fan Playbook presents a guide to the new era of fandom - showing up, standing out and making women's football your own. Fronted by and co-created with our Pepsi Pioneers, each episode harnesses their individual energy, style and interests, representing a wave of young women's football fans nationwide. Huge shout out and thanks to our wonderful clients in the Pepsi team & our creative brains at NewGen who brought this to life. #WomensEuro2025

@TheNewGenAgency this is so coooool🔥

Campaign #1: KFConsole. Gaming just got finger lickin’ good. During lockdown, restaurants were shut and the gaming world was booming. So we helped KFC drop the one thing no one saw coming: A gaming console that cooks your chicken. The KFConsole wasn’t just a PR stunt — it was a global sensation. Built to play. Engineered to fry. And designed to keep KFC top of mind (and top of feed). Before Xbox could drop their next-gen console, KFC had already stolen the headlines. Because sometimes, the boldest moves are the ones no one asks for — but everyone talks about. 📰 2,500+ articles (BBC, FOX, IGN & more) 🔥 £14.8M+ media value 🌍 3.1B global impressions 🎮 8.5M Google searches

@TheNewGenAgency another slay campaign 💅🏻

Campaign #2: Overwatch 2 – Global Takeover Enter John Cena. We instigated a global takeover of creator streams. By hacking streams, creators across the globe were left wanting to know who was causing it all. We used celebrity endorsement by bringing John Cena into the launch campaign as our elusive hero ‘The Enigma’, the figure warning of the takeover. No teasers. No context. Just glitchy signals and a trail of curiosity. As theories spiraled and fan content exploded, Overwatch 2: Invasion was trending before it even dropped, captivating the Gen Z audience Activision Blizzard was targeting. The result? 📈 205M+ impressions 📰 1,400+ articles 💬 1.43% engagement rate A launch that blurred the lines between game and reality.

@TheNewGenAgency truly obsessed with this tbh

Campaign #3: Pepsi Cherry Ring Popper 🍒💅 When Pepsi MAX set out to localize its summer strategy and connect with Gen Z women, we saw an opportunity to turn a pain point into pure pop culture. Long nails + fizzy cans = a daily struggle. So, we made a fix: The Cherry Ring Popper - a nail-protecting ring that doubles as a can opener. Cute, clever, and completely ownable. Conceptualised, produced, and launched in just 3 weeks, we dropped it with creators, teased it with a QVC-style ad, and gave followers the chance to win their own. A flavor-focused idea born from social insight. And the results? Just the cherry on top. 🍒 🔹 10M+ impressions in 2 weeks 🔹 19.2% engagement across creator content 🔹 +54% follower growth on TikTok

@TheNewGenAgency 👏

OG Spotlight: Isaac Cox. Program Manager • High jumped 1.90m (15cm over his height) • Gym rat • Thinks 28°C is a human rights violation 🌡️🚫 Isaac joined NewGen in July 2021 as a Customer Success Executive, where he was creating proposals for creators like KSI, onboarding talent, and reporting on performance. It was fast-paced, hands-on, and set the tone for everything that came next. Now a Program Manager, he’s the one aligning resources, processes, and people like it's a full-body workout. (Which suits him; he’s literally high jumped 1.90m. Casual.) If it needs structure, streamlining, or syncing across teams, Isaac’s probably already on it. He’s delivered presentations to YouTubers like Yiannimize, helped land KSI, and worked across the very industry he once watched from his laptop screen. His proudest moment? Joining the company he’d admired for years, and getting to say he works with the creators he grew up following. And when the group chat suggests a beach holiday? 🏖️ Expect radio silence.

Campaign #4 : Revolut x Sidemen - Defy Expectations. Banks don’t usually speak Gen Z. But with the Sidemen, a global creator group with over 33.9B views, we made banking not just relevant, but actually exciting. Our goal? Drive app installs and registrations. Our approach? Help Revolut shake off the corporate tone and connect with a generation tired of being sold to. The result? 📲 +100K app installs in 3 months 🌍 70M+ impressions globally 👁️‍🗨️ 47.2M impressions across the UK & US We didn't just sell a service, we built a community. One that wanted to be involved.

@TheNewGenAgency 👏👏