Hex Digital

The best #podcasts are like having a business advisor in your pocket, ready to help you out when you need to solve a problem or hear another perspective. @hexdigital did the work for you and created this list of podcasts for UK entrepreneurs & start-ups. bit.ly/3ivjdZI

I'm pleased to announce @Lenovo's new project #NewRealities, a content series of 10 films shot in 360-degree video, telling the story of inspiring young women around the world who are driving real change in the 21st century through smart tech 👇🏾

We’re so excited to announce we’re bringing Peter Capaldi LIVE into your homes for the #HOSBCharityQuiz! Save the date NOW: Saturday 9th May 8pm. HoSB members get early ticket access in tomorrow's newsletter. Public tickets on sale 9am 4th May #PeterCapaldi #DrWho #malcolmtucker

@okresocial are a pioneering new organisation incubated by @ExploreWellcome with a mission to bring the research and entertainment industries together. We delivered an identity + digital platform befitting of this exciting new venture. bit.ly/2S3Kq8O #visualidentity

Thanks everyone for an interesting #commschat! It seems like there's a lot of potential in this area. And thanks very much for our guests @hexdigital

@CommsChat Pleasure! We'll leave you with this slide from @benedictevans presentation from Davos this year... AI is way more than just chat bots... Which one are you, Brittany? Goodnight! #Commschat

@CommsChat Thinking about the wider world though, AI isn't being held back at all. Quite the opposite. It's heavily invested in and making breakthroughs every day - particularly in healthcare where ROI can literally mean saving a life/lives #Commschat

Topic 5: What is holding back the adoption of AI? #commschat

@rfzeitlin @CommsChat Certainly budget and understanding are the big ones. Having said that, where ROI can be easily shown, these barriers will lift. Like anything, when you can demo a direct impact on the bottom line then the budgets follow (and then there's no need for understanding 😉) #commschat

@CommsChat Lack of understanding, budget, and access to technology seem like the big ones. Governance issues could probably make the list. So could need - if you don't think there's a real need for it, you're unlikely to explore possibilities. #CommsChat

@CommsChat In terms of impact on AI - if anything, cleansed databases filled with real, consenting customers data can only be a good thing. #commschat

Topic 4: What impact has GDPR had on data management and AI? #commschat

@CommsChat It's certainly made clients and agencies take a much more structured approach to data management - something which was long overdue. Lots of organisations were really hit hard by it and are now gradually rebuilding their databases, but on a much firmer foundation #commschat

@CommsChat Yes - but the truth is we're learning the possibilities as we go and it takes brave clients to let agencies push the boundaries...also bearing in mind budgets for actual software development make brand marketing budgets (at least the production budget) look very small! #commschat

Is there an education challenge with AI? Do people think creativity isn't possible in these kinds of campaigns? #commschat

@CommsChat Absolutely - particularly now a lot of the heavy lifting can be done in the cloud through things like Amazon Web Services. Machine Learning, Image/Facial/Voice Recognition is now democratised meaning agencies can focus on creative use rather than super-involved dev #commschat

Topic 3: Is there room for creativity in AI-driven campaigns? #commschat

@rfzeitlin @CommsChat Indeed. It's not just a good option, it's the only option. #commschat

@CommsChat AI has a role to play in combining data from numerous sources and identifying (and in some cases exploiting) patterns in those data. This is especially useful in big databases. The more data we have, the harder it is for individuals to identify signal in the noise. #CommsChat

Topic 2: Is AI a good option for data management? How is it currently being used? #commschat

@CommsChat We’re really only scratching the surface of the data that’s available to us - there’s simply too much for us to analyse and fully understand ourselves. We need tools like AI and machine learning to help make the connections #commschat

The world of biddable/performance/automated marketing has been using AI for a long time with very clear results. Think dynamic pricing based on live market conditions, behavioural e-mail comms, auto bid adjustments etc #commschat

@AsifChoudry @CommsChat Couldn't agree more. Like most things, there are various qualities/executions of AI... Not all artificial intelligence is actually... intelligent! #commschat

@CommsChat @hexdigital T1: AI is being used well in live chat functions and but also very poorly as it can be frustrating going through a customer journey that asks automated questions that then refer you to another contact to speak to a human (either on chat or phone) #CommsChat

So, welcome @hexdigital and on to topic 1: How can AI be used by businesses in comms and marketing campaigns? #commschat

@CommsChat Yeah fair enough. Us too. come to think of it 🤖

@hexdigital I prefer 'Humanoid Overlord' actually :P

Just kidding. We haven't been overtaken by machines...yet #commschat

@CommsChat We need to use AI alongside our human creativity - we can’t rely on data for everything. There’s a balance to be made between using tech cleverly to your advantage and leaving it to do all the work for you #commschats

@CommsChat AI can be used right the way through a campaign - from unearthing new insights during the planning phase, through to providing real time insight into which campaigns and creative work is resonating with the target audience #commschat

@CommsChat Hello there - pleasure to be here! #commschat