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I just delivered a Real Estate Competitor Intelligence system for a client. Fully automated. No manual work. Runs every single day.
Here's what I built, how it works, and why it matters 👇
THE PROBLEM
Real estate agencies in Nigeria manually track competitors, checking PropertyPro, scrolling Instagram, googling agency names. Hours of work every week, usually done inconsistently or not at all. By the time you notice a competitor dropped prices or opened a new office, you've already lost deals.
THE SOLUTION
An automated CI system that monitors the entire Lagos & Abuja market daily and delivers a Claude AI-written executive briefing to your inbox every morning.
HOW IT WORKS (plain English)
Workflow 1 runs at 10am daily — 5 data streams fire simultaneously:
→ Google Maps scrapes 40+ real estate agencies across Lagos & Abuja. Names, addresses, ratings, review counts. You see who's growing, who's declining, who's new.
→ PropertyPro.ng crawls live listings. Prices, locations, property types. You see what's hitting the market before your clients do.
→ Twitter/X monitors 8 Nigerian real estate hashtags in real time. You catch viral listings, market sentiment, competitor announcements.
→ Instagram pulls posts from the 5 biggest competitor accounts + 5 high-volume hashtags. You see their content strategy, engagement levels, what's resonating with buyers.
Every item gets risk-scored automatically — High, Medium or Low — based on signals like distress sales, price drops, viral engagement, new market entries.
All of it lands in a structured Google Sheet. Clean columns. Timestamped. Historical record building every single day.
Workflow 2 runs at 11am — Claude AI reads the last 24 hours of data and writes a 5-section executive briefing:
- Executive Summary
- Urgent Actions
- Market Intelligence
- Opportunities
Delivered to your inbox. Ready to act on.
THE RESULTS
First run: 100 competitor data points collected in under 3 minutes.
Real agencies. Real addresses. Real ratings. Real Instagram posts.
Claude flagged Nigeria Property Centre as the dominant player in the Lekki/Ikeja/Ikoyi corridor, identified the ₦180M–₦400M price band as the most contested segment, and confirmed zero high-risk signals on day one.
That's actionable intelligence. Before 11am. Every day. Automatically.
WHO NEEDS THIS
→ Real estate agencies that want to stay ahead of competitors
→ Property developers tracking market saturation
→ Investment firms monitoring pricing trends
→ Anyone making decisions based on market data
THE STACK
n8n (automation) · Apify (web scraping) · Claude AI (synthesis) · Google Maps API · Google Sheets · Gmail
This is what I build. If your business runs on market intelligence and you're still doing it manually — let's talk.
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