Holistic Email

Join Holistic Founder Kath Pay for a very special gathering as part of upcoming event Sender Symposium in Barcelona! 6 members of the community will join Kath for a special round of events including Symposium Access, a private dinner and more! sendersymposium.com/kath-pay/

Boost your digital marketing career with essential insights into the minds of your buyers. Grab our course "The Buyers Mind" available FREE for a limited time from the Holistic Email Academy. Get it here: holisticemailacademy.com/courses/interm… #MarketingCareers #DigitalMarketing

Which Buyer Modality Are You? asks Kath Pay in this recent From The Hammock where she introduces the Four Buyer Modalities you should know! <iframe src="bit.ly/470Ovkj" height="877" width="504" frameborder="0" allowfullscreen="" title="Embedded post"></iframe>

Join Holistic's Kath Pay for the Sender Symposium in Barcelona! Kath will be present to speak on the 24th of April at an event for email marketers full of deep dives, workshops, networking and mediterranean sun! 🔅 Find out more here: bit.ly/3PdLya3 #EmailMarketing

Post-Purchase brings your customer into the uncomfortable gap where their impulsive desire to buy confronts their rational mind second guessing their decision. That's the moment to start building trust bit.ly/4up8Zx4 #EmailMarketing #EmailPsychology #EmailStrategy

Automation is an effective way to build your customers relationship with your brand. But just because a message gets sent doesn't mean it lands. In this article, Holistic's Jon Pay talks why personalised emails are the next step. bit.ly/3N8ZgdH #EmailMarketing

Buyer's remorse thrives in silence and the quiet moments after activity. That's the time to reinforce your customers decision to place that order or accept that delivery. In this article, Kath pay explores the how and why bit.ly/4ruYkhM #EmailMarketing

If you want to sell, you need to persuade.  That makes understanding your buyer's mind a crucial first step in the process.  Our "Buyer's Mind" course is an excellent introduction, available free for a limited time.  holisticemailacademy.com/courses/interm… #EmailMarketing #EmailPsychology

Join Kath Pay tomorrow at 9AM UTC+2 for Masters of Email Marketing by Smaily! Her topic - Mind over Marketing: how to use cognitive biases to turn scrollers into shoppers. Find out more here: bit.ly/4bTL4PH #EmailMarketing #EmailStrategy #MarketingPsychology

Mindful Marketer Mini-Masterclass! Cognitive load kills conversions. If your email asks the reader to decode too much – too many links, choices, or copy blocks – they’ll check out. One message. One action. One path. Make it easy. #EmailMarketing #EmailTips #DigitalMarketing

Join Kath Pay this week for her appearance on the Master of Email Marketing podcast with Smaily! Kath will be talking about how to use cognitive biases to turn scrollers into shoppers! This Thursday at 9:30 AM (UTC+2) bit.ly/4bTL4PH #EmailMarketing #EmailPsychology

What's the most dangerous phrase in e-commerce right now? Kath's vote is for "It's Performing Fine". Some fresh insight today from Kath on LinkedIn! #EmailMarketing #DigitalMarketing #EmailStrategy

Customers are like puppies. You can train them to do a trick for a treat! Customers are also not like puppies. You take that treat away, don't be suprised when they don't act. Could store credit be the answer to discount expectations? bit.ly/4blsL56 #EmailMarketing

Discover the three underused biases that lift persuasion and conversion as part of Kath's appearance on the Smaily "Masters of Email Marketing" podcast! Coming on March 12th bit.ly/4bTL4PH #EmailMarketing #Smaily #DigitalMarketing #MarketingPsychology

Are you letting perfect be the enemy of good? Sometimes the best move is to act sooner rather than "smarter" says Kath Pay from the hammock! <iframe src="bit.ly/4sciu0y" height="877" width="504" frameborder="0" allowfullscreen="" title="Embedded post"></iframe>

Most emails speak to one kind of buyer. 🔵Logical 🟢Emotional 🟡Cautious 🔴Impulsive But to really succeed you need to speak to all four. Our Buyer Modalities course will show you how. Get it now for only £50 with code 2BMG50450 while places last. bit.ly/4bZvSAC

Join Kath Pay as part of the new season of Masters of Email Marketing on March 12th! Her chosen topic: Mind over marketing: how to use cognitive biases to turn scrollers into shoppers. Find out more here: bit.ly/4bTL4PH #EmailMarketing #EmailPsychology

After the two months into 2026 what's the state of email today? This new report from mailmodo talks about the key findings, with key contributions from industry experts including our own @kathpay Read it here: bit.ly/3OYhe2Q #EmailMaketing #EmailTrends

In the latest Holistic Insights: 🔴The Unseen Persuasion Gap 🟡What TikTok Gets Right About Attention 🟢Why Unclear Marketing Kills Decisions Read it here: bit.ly/4aOeM6u Or subscribe direct at bit.ly/3ZWwFLO and get the latest insights every fortnight!

There are four buyer modalities you should keep in mind when composing campaigns: 👫Humanistic ⚽Competitive 💥Spontaneous 🔬Methodical A recent email for Valentines from a much loved brand provided a great example for Kath Pay to show this in action bit.ly/4aF0pRM