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kiki ⁰¹⁶ ⁰⁵⁵
799 posts

kiki ⁰¹⁶ ⁰⁵⁵
@honkkrl
perpetually thinking about karl jacobs.
she/her Katılım Nisan 2025
13 Takip Edilen55 Takipçiler

This also applies to short videos. You can tell a story that is effectively the same with 5 words, 50 words, or 5000 words, but the _story_ will of course still be different.
If I write out a beautiful sentence that completely encapsulates the point of the Harry Potter books, that doesn't mean I just wrote the same story in one sentence "damn you wasted your time on the books, just read this sentence"
I am using "story" as a loose term to cover what your video actually is.
Who do you want to reach? What do you want them to feel? Why do you want them to feel that way? What do you want them to take away from it?
These are all things that are a part of the story you are telling, so they are naturally baked into the things you mentioned as important factors. Of course if you are writing a book for children it shouldn't be using advanced vocabulary with 700 pages, that would be a pretty shitty "story"
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You know what.. I'd be inclined to almost totally disagree.
Especially in the gaming niche.
Shorter videos have certain expectations when clicked on, and certain viewer behaviour.
If I click on a 10-15 minute video, I expect something action packed, or full of value.
If I click on something that's an hour long, I expect something entertaining - with a good structure and backbone, but I understand it's unlikely the entire video will be gogogo the whole time.
The former, I might be on a quick lunch break, on the treadmill.
The latter I'm likely in bed, or eating dinner, or putting something on in the background.
The amount of patience a viewer has for a slow moment, or too much context, or a boring section in a 10 minute video, is WAY lower than it is for an hour long video.
We've seen the rise of movie channels which are literally just 5 random videos put together with no additional editing.
Obviously if you're making a 1 hour documentary that requires scripting and story telling all the way through, that's harder than a 15 minute video.
But for a gaming channel as an example, where the gameplay is ultimately the biggest entertainment factor, longer videos are often easier.
dream@dreamwastaken
@natecurtiss_yt The longer a video is, the harder it is to make. The more effort it takes to make it great, and to keep retention high. Don't shoot for a specific time. Shoot for however long it needs to be. Every video has a different story, and requires a different number of pages.
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@sethfowIer I'd love to hear what you disagree with me on.
My statement: The length of the video should be dictated by the story the video is telling, and how long it needs to be. There is no one size fits all for how long a video should be.
Hit me with where I'm wrong
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I’ll preface this with, no shade to either creator - they are both very successful.
HOWEVER, there are many such cases of huge creators who have been very successful with one thing, or saw success when YouTube was very different.
And will then preach exactly what worked for them, or the patterns that they have personally seen as gospel.
When realistically, for 99.9% of normal creators, who don’t have huge brands, or didn’t hit the right format at the right time, those same patterns won’t apply.
But because they have huge followings, their fans will see it, then tell their friends, and that’s how misinformation happens.
They’ve only seen one channel, or one group of channels.
But they’ll talk as if they’ve seen every channel on earth.
And the advice or opinions they give can be extremely harmful to up and coming creators, because it’s either inaccurate or doesn’t apply to 99% of creators.
The best advice you’ll get is from creators who have been in multiple niches, have a track record of adapting, OR a seasoned strategist who has worked in many niches and has been able to find relevant patterns across many different niches.
There are MANY channels under 10,000 subscribers who likely know a lot more about YouTube optimisation than the big mainstream channels.


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