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FIBA has entered a new phase in its digital strategy with the signing of its first exclusive 3x3 digital rights partnership in China, one of the sport’s most important markets, with Shinai Sports securing the rights through 2028.
The agreement will bring FIBA 3x3’s leading events to millions of viewers across multiple platforms, including iQIYI and QiyiguoTV, ensuring consistent access to the international calendar for Chinese fans.
The partnership establishes a dedicated digital distribution framework in China for the first time and will begin with the FIBA 3x3 Asia Cup 2026 in Singapore.
Full article ➡️ fiba3x3.com/2026/asiacup/n…

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